Ocean Studios | Hiring | PPC Analyst/User Acquisition/Campaign Manager | BigDataKB.com | 2022-09-14

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Job Location: Noida, Ghaziabad, Delhi / NCR

As a Campaign Manager, you will play a key role in driving growing our games & mobile apps engagement and retention metrics. You will be collaborating with Developers, Designers & Growth Marketers. Our ideal candidate will have strong analytical and problem-solving skills, lead or manage teams, and have an understanding of engagement tools like Tenjin or AppsFlyer. We love people who are humble and collaborative with a hunger for excellence.

Roles and Responsibilities

  • Run PPC campaigns, including social media, search, programmatic, and display, to generate and convert leads.
  • Suggest and develop new campaigns across multiple channels Google, Facebook, Instagram, and YouTube.
  • Implement Pay Per Click media strategies & Keep pace with search engine and PPC industry trends and developments.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Monitor and improve our search engine optimization and performance to ensure it is seen by the right audience in the right place.
  • Collaborate with others in the Mobile Publishing Marketing team to ensure that campaigns are integrated across the full marketing mix.
  • Identify new ad publishing and delivery tactics, technologies, and trends – running experiments to refine our advertising effectiveness.

Desired Candidate Profile

  • Previous experience of 1-2 years of managing digital campaigns for an established company
  • Proficiency in MS Excel, PowerPoint, and Word
  • Strong verbal & written communication skills
  • Excellent analytical, organizational, project management, and time management skills
  • Advanced knowledge of ad self-service platforms such as Facebook Ads Manager, Google Ads, etc
  • Comfortable working with cross-functional teams to develop campaigns
  • Experienced in managing a budget and maximizing return on investment
  • Excellent analytical, organizational, project management, and time management skills
  • Able to explain complex data and results in a clear and accessible way
  • Experience in campaign delivery in the games industry would be advantageous

Apply Here

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