Omnicom Media Group India Private Limited | Jobs | Adobe Analyst | BigDataKB.com | 31-01-22

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Job Location: Hyderabad

Adobe Analyst

Adobe Analyst is part of the Marketing Science Web Analytics team, responsible for driving deeper customer analytics and insights for the Healthcheck Monitoring, CSAT reports & Report builder on Adobe & client Website. The team is responsible for deeper understanding of Adobes ability to deliver an optimal customer experience. The team measures all aspects of the web marketing strategy to ensure high conversion, retention and engagement rates on the site. The web analytics Analyst will be an excellent in Adobe platform who excels in insights writing and Report Builders in Excel.

Responsibilities:

  • Understand the information and reporting requirements of client Website, and other businesses requirement Adobe Workspace dashboards and reports
  • Develop Workspace dashboards in Adobe Analytics, automate and publish on a regular basis
  • Daily & Weekly Health check Monitoring of the Website Performance, CSAT Report, SAINT classification & Landing page reports.
  • Reporting Suspicious IPโ€™s that is raised while performing the Daily check and same will be shared with Onshore Team.
  • Quality testing to ensure data continues to be tracked correctly with each Model Year Update
  • Reports delivered to clients and partners through Adobe Workspaces, Report Builder and APIs
  • Reports & analysis requested by client and Agency for site stats and trends on an ongoing basis
  • Experience working with Adobe Analytics like understanding standard & custom variables, defining & building segments, creating workspaces and publish dashboards & share with set of users
  • Get data from traditional data-sources and Web Analytics using tools like Adobe Analytics extracts, build dashboards and publish through excel. Extract data from Adobe Analytics Site catalyst using Report Builder.
  • Experience in Excel formula like VLOOKUP, COUNTIFS, INDEX, MATCH, SUMIFS
  • Experience in Segmentation, Adhoc Analysis, Scheduling Report and Data Warehouse in Adobe Analytics Site catalyst.

Skill Sets & Requirements:

  • 3+ years related work experience in Adobe Analytics
  • Expert with Adobe Analytics analysis and insight generation. Proven ability to perform in-depth data analysis and present insights in a clear manner
  • Ability to build new data sets or aggregate data from existing tables for analysis and to anticipate and automate reoccurring asks.
  • Strong knowledge of online marketing strategies.
  • Excellent verbal and written communication skills.
  • Good at M S Excel
  • GTM & Tableau will be an added advantage

Apply Here

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