PEPSI FOODS PRIV LIMITED | Jobs | Consumer Insights Analyst: Foods | BigDataKB.com | 31-01-22

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05/04/2022

Job Location: Gurgaon

Description General Purpose : Consumer Insights team is the voice of the consumer and an essential strategic partner to the marketing team to unlock growth for the entire global local foods portfolio at PepsiCo.
This role will be responsible for the independent leadership and execution of strategy, business, brand and innovation insights work for certain food brands and all relevant sub-brands.

This role is a critical partner to the Marketing, Design, Innovation, Commercialization, and RD teams to ensure that the decisions we make and assets we develop are based on the needs and wants of consumers.

Main Responsibility Areas / Key Tasks : Key responsibilities – Independently lead Insights for Doritos, Quaker and Insights for Snacks in Bangladesh and area countries Ensure development of consumer insights to drive brand category strategy, ensuring that category strategies are translated into Insights plans actions and Recommend best practices for application for COE tools, frameworks, services

Drive quantitative insights for the brand/category (Nielsen, External Market data Brand Equity tracker)

Develop Foresight plans based on external data (Economic reports Competitive reports) Support Insights lead in synthesizing trends, secondary reports during operating plan cycles Key Capabilities / Competencies : Expertise in Research Design Analysis Ability to confront and resolve ambiguity through structured problem solving Prioritize analyses through hypothesis-building and identifies key issues Well versed in research methodologies and posses the ability to apply research to address the company s business problems Excellent project management skills Basics of Excel, presentations and knowledge of any analytical data sets apart from frameworks for analysis.

Cross functional team player Preference for Client-side experience Key Metrics and Parameters Quality of business decisions made Data Accuracy and timeliness Sharp analysis of causal relationships Equity health and growth SOM Key Interfaces Category head Category Brand leads Category Insights Lead peers GBS/Analytics lead RD brand lead

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