Before u proceed below to check the jobs/CVs, please select your favorite job categories, whose top job alerts you want in your email & Subscribe to our Email Job Alert Service For FREE
Job Location: Hybrid – Bengaluru, Mumbai (All Areas)
Job Detail:
Job Summary
The advanced analytics team in Organization that supports global marketing organizations in areas such as Marketing & Customer analytics, Digital marketing analytics, etc. to provide the information required to run marketing programs/ initiatives and make Organization a successful data-driven organization. As part of our growing organization, Currently looking for an experienced Digital Marketing analyst (with proven subject matter expertise) to support our Global Digital marketing engagements. As a senior member of the team, your responsibility will include project management, and analytical excellence as well as demonstrating thought leadership in the Digital Marketing area. This role is a techno-functional role where you would be required to liaise with business and service leads to translate business needs into clear quantitative goals, and accurately find a way to measure and serve the results to stakeholders.
Intermediate to expert knowledge on:
1. Customer journey analysis
2. Web analytics
3. SEO/ SEM
4. Content Analytics
5. Campaign Analytics
6. Social Media Analytics
7. Testing & Personalization
8. Digital Channel Analytics
Job requirements:
- Requirement elicitation/ Solution Design/ Delivery
- Provide insights, BI solutions/reports, and recommendations for global marketing programs
- Deliver reports, dashboards, and deep analyses to regional Marketing teams, including US
- Extract, gather, and format the right level of data for Marketing programs and projects
- Integrate and standardize data sets to enable ease in analytics & visualization (both cloud and enterprise)
- Analyze data to understand the performance and effectiveness of digital programs (across channels like Search, Digital Display, Social Media, Email, and onsite)
- Provide guidance on online tagging for measurement and perform User Acceptance Testing
- Develop statistical models to understand customer journeys and influence marketing strategies
- Assist with A/B and multi-variate content test setup, execution, and measurement
- Liaise with the US Digital Intelligence team for continuous guidance, direction, and alignment
- Interact with internal groups and agency partners that support Marketing.
Skillset Required:
- Practical experience in Adobe Analytics/ Google Analytics Setup / Configuration / Implementation/ Processing Rules / Troubleshooting
- Data Visualization, Dashboard/Reporting – Tableau / Spotfire / PowerBI / Qlikview
- The research-focused mindset with strong attention to detail high motivation, good work ethic, and maturity
- Experience in Adobe Audience Manager, Advanced Statistics, A/B Testing, Database, SQL, Predictive Analytics, SAS, R, Tableau/Spotfire, Big Data, Google AdWords, Personalization, Segmentation, and Machine Learning is desirable.
Submit CV To All Data Science Job Consultants Across Bharat For Free
