Job Location: Calcutta
summary
kolkata, west bengal
a client of randstad india
permanent
-
reference number
JPC – 76678
Senior Insights Analyst Experience:9-12 Yrs Job location:Kolkata/Hyderabad/Bangalore or remote
Level:
Mid-level (Senior Associate/Manager)
Business reason for AC support (highlight one below):
1. Staff augmentation
2. Savings from not filling roles in the U.S.
3. Building scale for our team through AC …
5. Other:
Basic Qualifications:
Minimum Degree Required:
High School Diploma
Minimum Years of Experience:
3-4 year(s) of roles involving communications measurement, analytics, digital marketing and/or
technology.
Preferred Fields of Study: Business Administration/Management, Data Science, Information
Technology, Marketing, Analytics
Preferred Qualifications:
Certification(s) Preferred:
N/A
Job Function OverviewThe Senior Insights Analyst role in the Performance Comms team is responsible for conducting
research and listening across all internal and external channels of communications to identify
opportunities and synthesize relevant insights for comms stakeholders. This role will also be
responsible for continuous and consistent measurement and reporting of communications impact
and tracking against KPIs and goals as set for the team.
What You will do
- Identify industry-leading practices, technologies and analytic practices to share knowledge
with the team
- Lead analytics and reporting for business segments, digital communications channels,
including web (firm intranet), social media, earned media and email
- Use data storytelling, visualization and analytical, and communication skills to build insights
deliverables including reports and presentations
- Conduct deskside research to analyze the competitive landscape, determine brand
perceptions, identify new opportunities, and provide actionable insights
- Collaborate effectively with peers and senior team members on strategic priorities and
projects (research & analysis, visualization) as well as counterparts in marketing analytics
and technology
- Translate research requests and questions into requirements for analytics, data science and
research teams
- Provide analysis and measurement counsel to client team
- Distilling complex concepts into easy to understand information
- Leading training sessions for team members and providing support on measurement and
technology initiativesPreferred Knowledge/Skills:
Demonstrates extensive abilities and/or a proven record of success in the following areas:
- Using enterprise productivity tools including Microsoft Office Suite and Google platforms
and other project management software
- Demonstrating agility and comfort in working across a variety of digital communications
software products, including content management systems, collaboration platforms, social
media platforms, with the ability to coach others if needed
- Understanding the evolving communications and media ecosystem, B2B communications,
and analytical techniques
- Using news monitoring and social monitoring tools such as Talkwalker, Cision, Meltwater
and Brandwatch to manage the daily monitoring process
- Possessing excellent knowledge of MS Excel and BI tools such as PowerBI (Power Automate,
DataVerse, Power Apps), Tableau, and Adobe Analytics to build dashboards,
- Delivering work held to the highest standards of quality and accuracy to support our data
integrity
- Exhibiting strong ability to communicate effectively via multiple channels and with impact to
audiences at all levels
- Using business acumen, analytical, and problem-solving skills
- Navigating complexity and ambiguity, practicing resourcefulness to see things through
- Utilizing project management skills to manage multiple projects at one time in a fast-paced
environment and adapt to new priorities Supporting communication and change management activities in support of the team’s
digital transformation to minimize cultural barriers, resistance to change
- Liaison with third-party technology vendors to understand capabilities and educate the team
on new features
show more
Senior Insights Analyst Experience:9-12 Yrs Job location:Kolkata/Hyderabad/Bangalore or remote
Level:
Mid-level (Senior Associate/Manager)
Business reason for AC support (highlight one below):
1. Staff augmentation
2. Savings from not filling roles in the U.S.
3. Building scale for our team through AC
4. Using instead of Contractor
5. Other:
Basic Qualifications:
Minimum Degree Required:
High School Diploma
Minimum Years of Experience:
3-4 year(s) of roles involving communications measurement, analytics, digital marketing and/or
technology.
Preferred Fields of Study: Business Administration/Management, Data Science, Information
Technology, Marketing, Analytics
Preferred Qualifications:
Certification(s) Preferred:
N/A
Job Function OverviewThe Senior Insights Analyst role in the Performance Comms team is responsible for conducting
research and listening across all internal and external channels of communications to identify
opportunities and synthesize relevant insights for comms stakeholders. This role will also be
responsible for continuous and consistent measurement and reporting of communications impact …
What You will do
- Identify industry-leading practices, technologies and analytic practices to share knowledge
with the team
- Lead analytics and reporting for business segments, digital communications channels,
including web (firm intranet), social media, earned media and email
- Use data storytelling, visualization and analytical, and communication skills to build insights
deliverables including reports and presentations
- Conduct deskside research to analyze the competitive landscape, determine brand
perceptions, identify new opportunities, and provide actionable insights
- Collaborate effectively with peers and senior team members on strategic priorities and
projects (research & analysis, visualization) as well as counterparts in marketing analytics
and technology
- Translate research requests and questions into requirements for analytics, data science and
research teams
- Provide analysis and measurement counsel to client team
- Distilling complex concepts into easy to understand information
- Leading training sessions for team members and providing support on measurement and
technology initiativesPreferred Knowledge/Skills:
Demonstrates extensive abilities and/or a proven record of success in the following areas:
- Using enterprise productivity tools including Microsoft Office Suite and Google platforms
and other project management software
- Demonstrating agility and comfort in working across a variety of digital communications
software products, including content management systems, collaboration platforms, social
media platforms, with the ability to coach others if needed
- Understanding the evolving communications and media ecosystem, B2B communications,
and analytical techniques
- Using news monitoring and social monitoring tools such as Talkwalker, Cision, Meltwater
and Brandwatch to manage the daily monitoring process
- Possessing excellent knowledge of MS Excel and BI tools such as PowerBI (Power Automate,
DataVerse, Power Apps), Tableau, and Adobe Analytics to build dashboards,
- Delivering work held to the highest standards of quality and accuracy to support our data
integrity
- Exhibiting strong ability to communicate effectively via multiple channels and with impact to
audiences at all levels
- Using business acumen, analytical, and problem-solving skills
- Navigating complexity and ambiguity, practicing resourcefulness to see things through
- Utilizing project management skills to manage multiple projects at one time in a fast-paced
environment and adapt to new priorities Supporting communication and change management activities in support of the team’s
digital transformation to minimize cultural barriers, resistance to change
- Liaison with third-party technology vendors to understand capabilities and educate the team
on new features
show more
-
experience12 -
skills- Talkwalker
- meltwater
- brandwatch
-
qualifications- B.E/B.Tech
- B.A
- B.Arch
- LLB
- B.Ed
- B.Com
- B.Sc
- BCA
- BBA
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