RiverForest Connections Private Limited | Jobs | Data Scientist | BigDataKB.com | 03-02-22

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Job Location: Mumbai

Roles and Responsibilities

Job Purpose
Performing data-mining and statistical analysis, including predictive modeling, to develop database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, and maximize customer lifetime contribution
Job Responsibilities(JR)

Managing 2 to 3 business lines
  • Provide end to end analytical support for the given business lines with an objective of increasing marketing efficiencies / customer vale

Develop predictive models,behavioral segments and event triggers

  • Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control – models to meet minimum performance benchmark
  • To be done for all product / business lines handled by the analyst

Analyse portfolio for solving business problems / identifying new opportunities

  • Work with business / campaign stakeholders to understand objective / problem statement, generate hypothesis to solve the objective / problem and run statistical analysis to validate the same

Regular interaction with business / product / campaigns teams


  • Work jointly with campaigns and business team to ensure that minimum 60% of analytical solutions developed in the FY are utilized for campaigns / on ground activities.
  • Seek feedback from campaigns and business which can be plugged back to the analytical solution

Monitoring performance of predictive scorecards / solutions

  • Monthly monitoring of performance of predictive scorecards / solutions and ensuring the performance is as per the internal benchmarks through regular enhancements of the solutions
Key Skills
  • Strong logical, analytical & mathematical skills
  • Banking Product & Process Knowledge
  • Project Management Skills
  • Good Communication skills


Experience Required

  • Minimum experience in years : 2 to 3yrs
  • Prior experience in Predictive modeling including Machine Learning algorithms
  • Expertise in SAS, SQL and Python programming
  • Experience in handling unstructured data / big data technology will be an advantage
Major Stakeholders(intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)
  • Campaign management team
  • Campaign operations Team
  • Scoring team
  • Campaign evaluation Team
  • Marketing communications team
  • Liability product, digital banking team, asset product, card product, TPP and NR product, HNW product
  • Analytics vendors
  • Fincon
  • Risk Analytics and policy
  • IT team including EDW management team

Apply Here

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