Samaira HR Solutions | Hiring | Analyst – Digital Merchandising| eCommerce| Pune | Pune | BigDataKB.com | 2022-09-29

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Job Location: Pune

Role: Analyst – Digital Merchandising

Location: Pune

Function: Customer Experience

Academic: Graduate and above

Experience:

  • Minimum of 2 years of relevant work experience required in eCommerce.
  • Experience in website interaction and back-end tools.
  • Knowledge of online merchandising systems including search, product recommendations

Must-Have skills:

  • Manual work (70% Manual and 30% automated )
  • eCommerce
  • Promoting brand
  • Mapping, Unmapping
  • Bounce Rate Controlling

Primary Responsibilities:

  • Merchandise the company’s website and make it easy for customers to find, browse and buy products, services and content on site.
  • Create, plan and schedule site merchandising campaigns including new content launches and promotional campaigns.
  • Optimize product categories online including search results, Optimisation rules, product sort order, promotional banners, and product recommendations.
  • Optimize content, merchandising campaigns, messaging and site navigation.
  • Analyze data to identify customer segmentation strategies to utilize when merchandising content and continually improve the online shopping experience.
  • Partner with marketing, photography studio, content and buying colleagues to craft and execute promotional events, site merchandising campaigns and bespoke launches.
  • Customer communication journey via email and social along with brand look/feel consistency.
  • Contribute to the development and testing of new customer-facing product features and carry out A/B testing to validate hypothesis.
  • Identify opportunities to improve site layout, look and feel, content, efficiency and automation and work cross-functionally to implement them.

Key Result Areas:

  • Highly creative – able to visualize and bring to life inspiring/creative approaches to merchandising
  • Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
  • Experience writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper
  • Demonstrated experience using data and metrics to measure performance and determine improvements
  • Understanding and use of web metrics and how to gauge
  • Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
  • Detailed oriented with good data analysis skills in order to understand and use web metrics to gauge trends and evaluate customer impact
  • Good communication skills with ability to influence peers and managers in other teams
  • High drive for results able to get things done, manage
  • multiple priorities with minimum supervision
  • Highly organized with excellent attention to detail
  • Excellent verbal and written communication skills
  • Good project management skills

Apply Here

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