Job Location: Chennai
The Role
General Position Definition
- This role will drive reporting analytics and data analysis for one or more of Shellโs Retail business teams
- The ideal candidate is passionate about delivering commercial value and insights through Retail Analytics and Business Intelligence.
- Ideal candidate will work on:Engaging the stakeholders to understand the business problem and gather requirements
- Data extraction and reporting using different tools and techniques like Alteryx, SQL, R/Python etc
- Generate insights from the data and effective story boarding.
- Ability to identify and suggest key performance indicators for the stakeholders.
- Responsible for maintaining the reporting requirements
- Regularly interact with stakeholders/business owners and present actionable insights from the dashboards.
Skills
Industry / Functional Expertise
- Provide deep business expertise in Retail/CPG businesses: Category Analytics: Range reviews, Assortment planning, identifying trends and patterns in category performance, new product launches
- Pricing Analytics: Understanding Price elasticity, evaluating impact of competitor pricing, impact of pricing changes on margins
- Marketing and Promotion Analytics: Campaign design and promo effectiveness testing, churn prediction, cross-sell / up-sell, Market Basket Analysis, Customer segmentation, propensity analysis, customer lifetime value, market mix modeling
- Store Analytics: Leverage data and visualization to create actionable insights for on ground store teams, territory and district managers
Stakeholder Engagement Skills
- Working collaboratively across multiple sets of stakeholders โ business SMEs, IT, Data teams, Analytics resources to deliver on project deliverables and tasks
- Identify actionable insights that directly address Retail Teamโs challenges / opportunities
- Articulate business insights and recommendations to respective stakeholders
- Understanding business KPI’s, frameworks and drivers for performance
- Proficiency Level: Mastery
Technology Skills
- Strong experience in specialized analytics tools and technologies (including, but not limited to)Azure Databricks/Alteryx/SQL
- Power BI, Spotfire or other visualization tools
- Python/ R
Special Challenges
- Easily analyzes, draw and synthesizes important insights from complex data.
- Identify relevant data sources available and pro-actively suggest on integration of various data sources to drive business requirements.
- Extremely curious and self-driven to understand business performance through data.
- Ability to translate a business question into a well-defined analytical plan that includes data requirements for technical resources to extract the necessary data.
- Rapid onboarding on projects, understanding analytics goal and working with ill-defined datasets
- Communicating technical jargon in plain English to colleagues within Data Science team and outside
- Virtual working with network of colleagues located throughout the globe
Experience
- Minimum 5-7 years of relevant experience in Retail Analytics
- Should have strong experience in delivering dashboards with at least one of the technologies POWERBI/SPOTFIRE/QLIK
- Preferred experience in Retail, CPG or E-commerce
- Good interpersonal communication skills and influencing skills
- Eagerness to learn and ability to work with limited supervision
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