SKILLVENTORY | Jobs | Hiring Lead Digital Analytics (DSU) With a leading Bank | BigDataKB.com | 07-02-22

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Job Location: Gurgaon/Gurugram

Roles and Responsibilities

The role would be part of Decision Sciences Unit which spearheads initiatives that helps business leaders to make decisions in the Consumer Banking organization and will
cover (but not limited to)
Design digital analytics strategy
Digital Channel design and optimization
Client value maximization
Client decision journey design
Digital Marketing and campaign
This position will be responsible for designing digital analytics strategy for the bank to ensure data and analytics help maximize client value.
Interact with BU owners/teams of all levels to review expected outputs, applicability to business challenges, and model measurement.
Acted as a trusted advisor to the digital team on topics related to digital analytics.
Responsible for developing, testing, implementing, and maintaining key analysis and models for customer segmentation, cross-sellup-sell, retention and acquisition.
Evaluate campaign performance and derive insights leading to strategy development and enhancement.
Assess analytics opportunities and make subsequent recommendations as to the analytical approaches to be utilized that will drive the most value for the end-client.
Developing robust Predictive/Prescriptive models to solve critical business problems.
End to end owner ship of analytics/strategic projects

Apply Here

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