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Job Location: Noida
What job we expect you to do:
- Understand the business context and apply core digital analytics concepts to generate insights recommendations and provide business solutions.
- Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools
- Report back to the business on key insights around digital marketing attribution, website app trends and identifying conversion rate improvement opportunities
What skills we expect you to bring:
- Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager
- Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality
- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
- Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively
- Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch Multi-touch marketing attribution, etc.
What expertise will bring added advantage
- Work experience on Social Media Analyticswould be a great advantage and would help to integrate the actions in digital space effectively
- Deep domain expertise, understanding of current future trends and best practices in digital marketing analytics
What Tools and Technologies we expect you to knowWe understand one cannot be master of all.
- Google Analytics 360 / Adobe Omniture
- Google Tag Manager / Adobe Analytics DTM
- Google Ad/Campaign Manager
- Google BigQuery and Data Studio
- SalesForce Marketing Cloud CRM
- Visualization tools such as Tableau, Power BI, Einstein Analytics
- Python, R, SQL and Excel
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