Job Location: Stamford, CT
The Senior Marketing Manager, SMB Analytics and Marketing Strategy is a key member of the Small and Medium Business (SMB) Marketing Team. They develop data-driven insights to influence strategic initiatives that drive new customer acquisitions and increase customer relationships. They are tuned into the performance of each sales and marketing channel, and works with the SMB marketing team to ensure that drivers are optimized to maximize results. Additionally, they produce projections to assess future performance expectations and help mobilize plans to influence the trajectory. The Senior Manager will have have proven experience in reporting and analytics, developing actionable insights, and influencing change.
MAJOR DUTIES AND RESPONSIBILITIES
Lead the analysis of campaign performance across all marketing tactics and channels. Versed in the drivers and success criteria for each tactic, and share learnings across teams.
Construct and assemble forecasts to establish performance targets. Identify and comprehend all drivers needed to achieve these results.
Develop dashboards and market level overviews to develop recommendations for new initiatives and programs.
Proficient communication skills. Oscillates communications to arm peers with detailed analysis to develop strategy, and provides executives with actionable insights.
Support the development of new marketing and business strategies through analyses of sales performance, market factors, and competitive factors.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Ability to analyze and interpret data to derive meaningful insights
- Ability to communicate orally and in writing in a clear and straightforward manner
- Ability to integrate information from multiple sources and bring teams together to solve problems
- Ability to write data queries utilizing multiple tools in order to perform data analyses
- Ability to maintain confidentiality
- Ability to conduct formal presentations to all levels of management
- Excellent analytical, critical thinking, and problem-solving skills
- Comfort dealing with ambiguity, being resourceful, and filling in the gaps
- Ability to anticipate needs, initiatives and ideas, developing options and recommendations
- Ability to think strategically
- Ability to formulate models to forecast performance
- Strong attention to detail
- Penchant to work with a sense of urgency
- Advanced Excel including complex formulas, VLOOKUP tables, Pivot tables
- Experience with Tableau, SQL, data warehouses
- Experience with B2B or SMB B2B
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television, high speed Internet and phone products and services
Experience with Marketing Automation (scoring models, dynamic content etc.)
Questions assumptions, is curious about the data, and pursues answers to questions.
Critical thinker
Education
BS/BA in Marketing, Data Science or Analytics or related field or equivalent work experience
Related Work Experience
General Marketing experience – 7+years
Analytics and Reporting experience – 7+years
Strategic Marketing experience – 7+years
WORKING CONDITIONS
Office environment, occasional travel MPD630 323797 323797BR
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