Job Location: Calicut/Kozhikode
Duties And Responsibilities
Study the industry trends and forecast market behavior.
Suggest customer-oriented product development and improvisation plans.
Manage any existing or new product.
Play an active role in any new product acquisition.
Coordinate with the other teams to establish budgets and timelines for product development.
Present the product performance report at various instances such as management meetings or AGMs.
Work with product managers to facilitate product placement and increase sales and revenue
Product Analytics: This is the first and most obvious role of the Product Analyst. At this capacity the Product Analyst is responsible for the development and delivery of tangible consumer benefits through the product or service of the business.
Product Administration: As a member of the Marketing and Strategy teams, the Product Analyst is responsible for the development and proposal of overall product strategies, innovation, presentation of marketplace outcome projections, as well as product culture development.
Initiative: The Product Analyst also has an obligation to contribute to the work environment of the Product Management team, which drives the productโs performance. The Product Analyst positively energizes and challenges the team members regardless of having a low rank.
Product Simplification: The Product Analyst is also responsible for formulating ways in which to package and market products in such a way that they become differentiated, compelling, easy to sell, and easy to buy.
Product Rationalization: The product Analyst identifies and manages the on-going rationalization of the businessโs products in order to ensure that there is an efficiency and effectiveness in product management.
Product Management Operations: The Product Analyst also has the obligation to respond in a timely manner to all requests and enquiries for product information or changes. He also performs the initial product analysis in order to assess the need for any requested changes as well as their potential impact.
Pricing and Development: The Product Analyst has the responsibility to monitor the market, competitor activities, as well as any price movements and make recommendations that will be used in key decision making. In this function the Product Analyst will normally liaise with other departments such as the IT department in the business in order to enhance and increase the efficiency of effecting price changes in accordance to market shifts.
Customer/Market Intelligence: The Product Analyst has the obligation to drive consumer intelligence through the development of external and internal data sources that improve the businessโs understanding of the productโs market, competitor activities, and consumer activities. This is in an effort to enable fact-based decisions that direct the businessโs product marketing management endeavors.
Risk Management: With the support of both the internal and external stakeholders, the Product Analyst ensures that there is compliance with relevant legislation, regulations, and ethics. In addition to this, the Product Analyst ensures that third parties are in compliance and familiarity with all business processes and policies.
Other Roles Designated by Employer: The product analyst also performs such roles as designated by the businessโs General Manager, Marketing Manager, seniors in the Analytics Department, or any other representative of the Employer as warranted in the scope of their duties.
Additional Information
All applicants must be a strong fit with Gritstone’s core values:
Honesty, integrity, and fairness
Respect for individual ability, creativity, and diversity
Teamwork and open communication
Passion and commitment
Enjoyment of work and life
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