TALENT | Jobs | Data Scientist – Market Mix Modeling | Blend 360 | BigDataKB.com | 31-01-22

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Job Location: Remote (Hiring office located in Hyderabad)

About us

BLEND360 ( www.blend360.com ) is an award-winning, new breed Data Science Solutions Company focused on powering exceptional results to our Fortune 500 clients .
We are passionate about building a company of world-class people to optimize business performance through data, technology and analytics. 

Job Description

Key Responsibilities

  • Work with practice leaders and clients to understand business problems, industry context, data sources, potential risks, and constraints.
  • Translate the business program into a solvable Data Science problem; propose different approaches and their pros and cons.
  • Identify, analyze, and interpret trends or patterns in complex data sets. 
  • Build Econometric/market mix models (MMM), multi-touch attribution models (MTA), optimize marketing spend and come-up with implementable recommendations and strategy/plan.
  • Good written, verbal, and presentation skills with the ability to generate and present meaningful insights
  • Manage and collaborate across teams – providing input into the solution architecture.
  • Develop project plans including milestones, dates, owners, and risks and contingency plans.
  • Contribute to the development of a knowledge base, build case studies, and work with new business teams to demonstrate the value of an integrated approach.

Requirements

Required Skills and Experience

  • 3-8 years of professional experience in advanced data science focused on, Econometric Modeling, Marketing Analytics, Market Mix modelling, Multi-touch Attribution, Micro-segment Attribution, Unified Measurement, Marketing Budget Optimization, TV attribution etc.
  • Experience in ML algorithms and techniques such as, OLS regression, nave bayes approach, linear attribution model, time decay model, Markov chains, Shapley value etc.
  • Experience with one or more Advanced Data Science software languages. (R, Python, H2O, Pyspark, Scala, SAS).
  • Proven ability to visualize data for influencing
  • Comfortable with cloud-based platforms (AWS, Azure, Google).
  • Experience with Google Analytics, Adobe Analytics, Optimizely is a plus.
  • Experience in digital marketing a plus.

Educational Qualifications

Bachelor/Masters degree in Computer Science, Computer Engineering, quantitative studies, such as Statistics, Math, Operation Research, Economics and Advanced Analytics 

Why BLEND360?

  • Working with world class people who want to build a great company and are excited about the journey.
  • Building a platform where our people can have great careers.
  • Listed in Inc. Fastest Growing Companies for 8 years in row.
  • A BLENDed Approach – we are the sweet spot of intersection of Technology, Data Science, Data Analytics, Business Intelligence and Strategy.
  • Healthy and transparent work culture.

Apply Here

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