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Job Location: Bangalore/Bengaluru
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Lead Digital Experience related engagements and provide best-in-class solution to our clients
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Be a leader in CXM practice to develop unique value prop GTM strategy for Tredence in Digital Experience
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Work hands on and provide thought leadership to both clients and internal stakeholders
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Work in a challenging environment with smart peer group
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Develop product and accelerator strategy for CXM practice at Tredence
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Be part of CXM pre-sales organization and drive lower funnel conversions
As a CXM Senior Manager, you will:
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Lead digital experience and analytics engagements with a common goal of keeping the customer at the center of decisions, while building scalable solutions to equip the client organizations and improve their business.
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Create and execute the roadmap while collaborating with key stakeholders in the digital, customer and marketing organization to achieve business goals.
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Liaise with client stakeholders to understand business requirements and translate them into technical specifications/analytics tagging strategies to be passed to development teams
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Validate web analytics implementation (pre and post deployment) and confirms adherence to the technical specification
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Review and analyze data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential
- Run multiple digital analytics engagements and ensure good quality deliverables across teams verticals
- Build hypotheses to champion a data-driven, test and learn approach to optimizing customer journey and user experiences throughout the funnel
- Build tracking and measurement strategies to ensure proper evaluation across data and audiences with pre-defined key performance indicators (KPI), beginning with the implementation of Adobe Analytics
- Recommends actions to maximize clicks, conversions, and lead generation efforts for traffic channels
- Create relevant performance dashboards to communicate results and insights to stakeholders
- Creates visibility of customer journey from account opening to dropout across all channels to identify sales opportunities, improve customer experience, and reduce churn
- Partner with Tredence product teams to build accelerators for niche problems in digital experience management
- Spearhead thought leadership and solution design on CXM engagements which primarily includes Customer Analytics, Customer Experience, and Marketing Analytics
- 9 years of experience in client-facing role for driving Digital Analytics, Marketing Analytics, and Digital Customer Experience Analytics projects
- Demonstrates solid understanding of Data, Customer Profile and Audience solutions, specialization in digital analytics, customer data collection, and personalization
- Strong track record of leading customer relationships centered around digital transformation through strong partnerships
- Demonstrated subject matter expertise in online customer acquisition, customer profiling segmentation, customer engagement, e-Commerce, funnel analysis, customer journey optimization, marketing media measurement optimization
- Experience in applying AI/ML and other advanced analytics techniques to related problems
- Strong analytical/logical thinking, storyboarding and communication skills
Proficient in:
- Adobe Analytics platform
- Google Analytics
- SQL, R and/or Python
- Viz tools like Tableau, Power BI
Working knowledge in:
- Tag Management experience using Launch, Ensighten Manage, or Tealium iQ
- Experience with AB testing platform using Adobe Target, Optimizely/Episerver
- Knowledge of Data Management Platforms like Adobe Audience Manager
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