HomeData Science Jobs - BharatTredence | Hiring | CXM - Senior Manager, Digital Experience & Insights...

Tredence | Hiring | CXM – Senior Manager, Digital Experience & Insights | Bangalore/Bengaluru | BigDataKB.com | 2022-09-28

Job Location: Bangalore/Bengaluru

 

  1. Lead Digital Experience related engagements and provide best-in-class solution to our clients

  2. Be a leader in CXM practice to develop unique value prop GTM strategy for Tredence in Digital Experience

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    Work hands on and provide thought leadership to both clients and internal stakeholders

  4. Work in a challenging environment with smart peer group

  5. Develop product and accelerator strategy for CXM practice at Tredence

  6. Be part of CXM pre-sales organization and drive lower funnel conversions

As a CXM Senior Manager, you will:

  1. Lead digital experience and analytics engagements with a common goal of keeping the customer at the center of decisions, while building scalable solutions to equip the client organizations and improve their business.

  2. Create and execute the roadmap while collaborating with key stakeholders in the digital, customer and marketing organization to achieve business goals.

  3. Liaise with client stakeholders to understand business requirements and translate them into technical specifications/analytics tagging strategies to be passed to development teams

  4. Validate web analytics implementation (pre and post deployment) and confirms adherence to the technical specification

  5. Review and analyze data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential

Job Responsibilities
  1. Run multiple digital analytics engagements and ensure good quality deliverables across teams verticals
  2. Build hypotheses to champion a data-driven, test and learn approach to optimizing customer journey and user experiences throughout the funnel
  3. Build tracking and measurement strategies to ensure proper evaluation across data and audiences with pre-defined key performance indicators (KPI), beginning with the implementation of Adobe Analytics
  4. Recommends actions to maximize clicks, conversions, and lead generation efforts for traffic channels
  5. Create relevant performance dashboards to communicate results and insights to stakeholders
  6. Creates visibility of customer journey from account opening to dropout across all channels to identify sales opportunities, improve customer experience, and reduce churn
  7. Partner with Tredence product teams to build accelerators for niche problems in digital experience management
  8. Spearhead thought leadership and solution design on CXM engagements which primarily includes Customer Analytics, Customer Experience, and Marketing Analytics

Qualification Experience
  1. 9 years of experience in client-facing role for driving Digital Analytics, Marketing Analytics, and Digital Customer Experience Analytics projects
  2. Demonstrates solid understanding of Data, Customer Profile and Audience solutions, specialization in digital analytics, customer data collection, and personalization
  3. Strong track record of leading customer relationships centered around digital transformation through strong partnerships
  4. Demonstrated subject matter expertise in online customer acquisition, customer profiling segmentation, customer engagement, e-Commerce, funnel analysis, customer journey optimization, marketing media measurement optimization
  5. Experience in applying AI/ML and other advanced analytics techniques to related problems
  6. Strong analytical/logical thinking, storyboarding and communication skills

Competencies

Proficient in:

  1. Adobe Analytics platform
  2. Google Analytics
  3. SQL, R and/or Python
  4. Viz tools like Tableau, Power BI

Competencies

Working knowledge in:

  1. Tag Management experience using Launch, Ensighten Manage, or Tealium iQ
  2. Experience with AB testing platform using Adobe Target, Optimizely/Episerver
  3. Knowledge of Data Management Platforms like Adobe Audience Manager

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