UNCLE DELIVERY EXPRESS PRIVATE LIMITED | Jobs | Business Analyst | BigDataKB.com | 02-04-22

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Job Location: New Delhi

Uncle Delivery is looking for a Business Analyst to join our Marketing team. You will be responsible for increasing Customer Lifetime Value (CLV) by improving retention, loyalty, and advocacy. The successful candidate will own the end-to-end process of planning, creating, executing, optimizing, reporting, and sharing insights from campaigns and tests in a fast-paced, dynamic environment. You’d be working with city teams to execute a cohesive user retention

strategy across the India region.

If you are passionate about developing a data-driven campaign and making a difference, this is a job for you!

What You’ll Do

  • Drive the direction of customer segmentation (i.e. RFM analysis), targeting, and reporting to inform the development of the customer life cycle.
  • Run campaigns and other growth initiatives from end-to-end: prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results.
  • Design communication strategy for each of the customer segments and experiment with different communication channels to deliver better results
  • Drive and optimize key traffic and revenue metrics to bring incremental revenue lift through engagement and retention.
  • Build deep understanding of our users and identify opportunities for growth and optimization at every stage of the customer lifecycle (activation, retention, cross sell, up-sell, churn management)
  • Leverage marketing automation tools to develop transnational, promotional, and informational content strategies that maximize customer activation and retention โ€ข
  • Partner with city teams to help define an end-to-end customer life cycle management strategy
  • from onboarding to engagement to reactivation, localized as relevant to meet the market needs.

What Youll Need

  • Highly self-motivated and able to work in a fast-paced, multifaceted environment.
  • 3+ years experience in marketing with demonstrated success in marketing CRM automation.
  • Experience in user segmentation management and proficiency in MS EXCEL is a must.
  • Demonstrated analytical success and the capacity for developing / understanding strategy in the area of re-activation and retention.
  • Data and results driven with exceptional detail and knowledge around metrics, KPI, ROI analysis and A/B testing
  • Previous experience in dealing with CRM automation tools would be a plus (Leanplum, MixPanel, Braze, CleverTap etc).
  • Excellent communication skills in English

Apply Here

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