UPL ltd
Hisār
Farm Support Service
Business Development Analyst-Hissar
Hissar, Haryana, India
About UPL
UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.
OBJECTIVE:
Creation of model territories with right product mix for the geography and crop by analysing the trial data carefully
MAJOR JOB RESPONSIBILITIES:
- Manage key demos for associated opportunities including pre-positioning, data review and data presentation formats. Selecting model plots, monitoring and recording all pipeline demos in the field.
- Work closely with sales team and aligning them to drive sales and market growth of Biosolutions.
- Engage and create buzz at Farmer, Distributor and Retailer level by showing benefits of our products in consultation with sales team
- Align TMs as per strategy, develop product package and promotional plan and ensure execution along with field marketing & sales. Post season product audit and implement learnings into next year strategy supporting sales team.
- Develop and drive product strategy. Ensure the profitability of portfolio and increase market share.
- Launch preparation, launch execution, Launch review for biosolution product/ region.
- Build long-term relationships with new and existing customers. Appoint exclusive dealers if required
- Study & identify market opportunities, update market trends, government projects / policies
- Keep a track of Competitor – new launches & campaign activities
- Ensuring capability of TPRs and improving their productivity
KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
Knowledge of :
- agronomy
- techno commercial aspects of Biologicals industry
- consumer psychology
- multi-angle project management
- Market intelligence
Strategic thinking
Planning and organizing
Comprehensive analytical skills
Influencing skills
Coordination skills
Problem solving skills
Positive thinking
Business acumen
Result oriented
Self-motivated and committed
EDUCATION :
B.SC (Agri)
RELEVANT EXPERIENCE
Minimum years :
6-8 years
NATURE OF CONTACT
INTERNAL CUSTOMERS*
EXTERNAL CUSTOMERS**
ANY OTHER SPECIFIC
Exchanging information
REQUIREMENT :
Answering queries
Extensive travelling
Dealing with complaints
Persuading or influencing for action
Working and staying in rural environment
Negotiating
Any other :
- Internal customers: Team members, colleagues, senior colleagues within and outside your department.
** External customers: Customers, clients, suppliers, business associates, public agencies etc.
We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people’s safety in every way we can.
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