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Job Location: Cincinnati, OH
Job Detail:
Career Opportunity – Sr. Marketing Data Analyst with Vya in Cincinnati, OH
Do you excel at data modeling, segmentation, and analysis? Do you enjoy developing and presenting solutions for clients? If so, we want to speak with you.
As the Sr. Marketing Data Analyst, you will provide information and insights regarding customers, markets, and marketing campaign effectiveness for our clients. You will work closely with sales and marketing to interpret findings, provide recommendations for future campaigns, develop solutions, and deliver marketing strategies to clients. The ideal candidate will have qualitative and quantitative experience using a variety of statistical and reporting program packages on big data and marketing information system data and the ability to incorporate best practices in data visualization. Additionally, you will:
- Design, build and deliver client usage and campaign reports in BI tool.
- Profile and model for campaign solicitation list optimization using statistical hypothesis tests, regression, cluster analysis, and other statistical methods.
- Evaluate data accuracy, completeness, timeliness, and stability, and establish repeatable, sustainable extraction and analytics processes.
- Mentor and train Junior Analyst.
- Work with sales and marketing to develop and present solution strategies to address customer needs.
- Partner with account executives and marketing analysts on any strategies to improve marketing campaign effectiveness.
To be successful in this role, you should also have:
- Bachelor’s degree in Analytics, Economics, Marketing or Business. Master’s degree or equivalent Experience
- 3 – 5 years industry-related experience in marketing analytics, customer analysis, and business intelligence reporting. 5+ years applied experience with R statistical package, SAS, or equivalent.
- Experience writing and maintaining models in Python.
- Experience with MS SQL or MySql.
- Strong expertise with several leading data visualization tools, such as AWS QuickSights and PowerBI. Demonstrated experience in marketing analytics tools, such as A/B testing, statistical inference, and process control analysis (pre/post analysis).
- Exceptional written and verbal communication skills, including presenting analytics and campaign insights to clients and executives
- Experience supporting Marketing & Sales teams.
- Strong business acumen, analytical and problem-solving skills.
- Creativity to innovate and create custom analytic solutions for clients.
- Ability to travel to meet clients and prospective clients (10%).
Nice to have but do not need to have:
- Demonstrated ability to write scripts to extract and manipulate data using SQL.
- Experience in project management and change management principles.
- Digital marketing experience a plus.
- Experience designing, administering, and analyzing market research studies and data is a plus.
Must Have:
- Position Needs creativity
- Position requires ability to stay on task
This is an exciting opportunity to join a growing team. Join us by applying online today!
Employer is EEO/M/F/D/V. Please no third-party candidates or phone calls.
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Monday to Friday
Work Location: One location
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