HomeWebMD | Jobs | WebMD: Data Analyst | BigDataKB.com | 10-02-22

WebMD | Jobs | WebMD: Data Analyst | BigDataKB.com | 10-02-22

Job Location: Navi Mumbai

Education: B.Tech/B.E. / MSc Statistics

Experience: 4+ years

Work timings: 2 PM to 11 PM IST

Position Requirements:

  • Minimum 4 years experience in data analysis domain and content optimization
  • Minimum 1 year experience with databases such as SQL Server, Oracle, MS Access, etc. and strong SQL skills with ability to write SQL queries from scratch
  • Excellent web analytics skills and the ability to analyze complex sets of data
  • Proficient with Microsoft Excel (including pivots, formulas, and macros) and PowerPoint efficiently to digest the data and correlate multiple data points
  • Ability to extract and analyze large amounts of data and draw actionable insights and recommendations
  • Ability to collect data from multiple sources including web, product, and customer databases to create combined views
  • Web development skills will be an added advantage
  • Google Analytics, Omniture experience will be good to have
  • Experience in Data Visualization platforms like Tableau and Power BI would be good to have
  • Ability to quickly identify and address operational and process issues
  • Ability to understand data relationships, provide insights and deliver results
  • Experience with reporting and analyzing web metrics
  • Excellent verbal and written communication skills

Role & Responsibilities:

  • Responsible for the production, analysis, and communication of standard and ad hoc reporting on key data associated with the Marketing KPIs of different Medscape products
  • Experience with DFDs (Data Flow Diagrams), creation, review, and audit/evaluations of weak points/failures
  • Produce regular reporting on the performance of content series, articles, and member behavior
  • Provide historical performance, trending, and benchmarking analysis
  • Work with web, email, and marketing teams to promote relevant content
  • Produce daily traffic analysis for different traffic drivers and identify key influencers
  • Validating data accuracy, provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance
  • Ongoing analysis of our customer database providing insights to marketing managers about database growth/changes, website activity patterns, response trends by marketing channel
  • Create monthly target lists and generate product wise usage reports for all channels
  • Perform analytics to understand and measure success of programs, including click through analysis, retention, re-engagement, and A/B testing if required
  • Coordinating analysis activities with multiple teams at different locations
  • Working closely with onsite and remote development resources in several countries

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