Job Location: Bangalore
Wells Fargo is seeking Analytics Manager in Customer Growth, Engagement & Analytics (CGEA) – Paid & Owned Channel Science (POCS) team. As part of the team, the Analytics Associate Manager will be working with partners from different parts of the organization to support Digital Analytics, Web Analytics, Media Analytics, Design of Experiment, Social Media Marketing, Business Intelligence, Project Management and
In this role, you will:
- Conduct extensive marketing analytics to help position brand to optimize results
- Analyze paid media and social media data to enhance brand marketing and analyze consumer sentiments
- Identify influencers for brand
- Profiling using salesforce
- Use Email marketing campaign to engage with customers
- Derive market level insights, and tell the story from a business angle
- Experience in developing campaign performance insights
- Deliver ongoing deep dives to continually improve the channel performance, and lead the work stream with the agency to deliver and report on outcomes. Partner with platform experts in agency and partner networks
- Use industry and competitor analysis data and tools to assess the full potential of paid media
- Work closely with the strategy, operations and optimizations team; generate reports and be able to translate the campaign metrics into a media journey; then work backwards on identifying/feeding the suggestions for future strategies
- Lead the strategy and resolution of highly complex and unique challenges requiring analytical application of industry techniques, advance data from multiple sources
- Design and lead complex projects, analyses, and application of techniques across the enterprise
- Provide vision, direction, and expertise to leadership on implementing innovative and significant business solutions that align to the enterprise
- Engage with peers, managers risk, compliance, managers across the enterprise, and serve as an expert advisor to leadership team
- Collaborate with line of business (LOB) and center of excellence (COE) partners to create Design of Experiments (DOEs) for RTTO campaigns
- Provide analytical support in A/B and multivariate testing as well as fractional and full factorial DOEs
- Define measurement plan including primary and secondary metrics to measure success for DOEs
- Create and validate tagging plan for RTTO campaigns that will allow sufficient data collection to be able to measure campaign success
- Prepare and execute test plans prior to launching RTTO campaigns
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Required Qualifications:
- 12-15 years of experience with focus on Media Analytics, Web Analytics, Financial Modeling, Reporting; 8+ years as Manager, leading a team of 6-7 Digital Analytsts
- Hands on experience in digital marketing tools, like, Google Analytics and Google Data Studio experience/ Google Analytics Experience in Query & listening dashboard building, Adobe Analytics, Google AdWords, Google Trends, Google Correlate, Simply Measured etc.
- 7+ years of SQL experience and SAS programming experience
- Experience in PEGA Customer Decision Hub 8.6
- Experience in Multi-Touch Attribution methodology
- Knowledge of MS Power BI
- Hands-on experience on social media tools like the Brand watch, Talk walker, Ninja Analytics, Crimson Hexagon, NetBase, Radian6, Facebook Ads Manager, Facebook Audience Insights, Facebook Business Manager, DV360, Sysomos MAP and Heartbeat, Quintly, Social Bakers etc.
- Experience in Social Media Engagement tools: Salesforce Social Studio etc.
- Experience in handling Secondary and Primary Research data
- Knowledge of Google Analytics, AdWords,
- Familiarity with tools such as Teradata Studio, Teradata SQL Assistant, SAS Enterprise Guide, SAS JMP, Oracle Maximyser, Jira, and SnagIt
- Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
- Gather, organize and analyze data from various sources, and be adept in storytelling from data, for business partners
- Ability to visualize data readout and provide actionable insights as well as recommendations/next steps
Desired Qualifications:
- Extensive knowledge and understanding of research and analysis
- Strong analytical skills with high attention to detail and accuracy
- Excellent verbal, written, and interpersonal communication skills
- Experience in building partnerships and collaborating
- Advanced Excel skills manipulating data
- Advanced PowerPoint skills creating presentations for different audiences
- Knowledgeable with web analytics
- Ability to measure statistical significance on test results
- Takes full accountability of tasks and focusses on solving problems, eradicate roadblocks
- Adaptable to changes, open to learn new skill sets and work consciously towards it
- Continuous drive to improve performance by deriving actionable insight from complex datasets.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
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