Job Location: Bangalore/Bengaluru
- Conduct extensive marketing research to help position brand to optimize results
- Analyze social media data to enhance brand marketing and analyze consumer sentiments
- Identify influencers for brand
- Profiling using salesforce
- Use Email marketing campaign to engage with customers
- Derive market level insights, identify opportunities and w ork on Storyboarding
- Experience in developing campaign performance insights
- Deliver ongoing deep dives to continually improve the channel performance, and lead the work stream with the agency to deliver and report on outcomes. Partner with platform experts in agency and partner networks
- Use industry and competitor analysis data and tools to assess the full potential of paid media
- Work closely with the strategy, operations and optimizations team; generate reports and be able to translate the campaign metrics into a media journey; then work backwards on identifying/feeding the suggestions for future strategies
- Lead the strategy and resolution of highly complex and unique challenges requiring analytical application of industry techniques, advance data from multiple sources
- Design and lead complex projects, analyses, and application of techniques across the enterprise
- Provide vision, direction, and expertise to leadership on implementing innovative and significant business solutions that align to the enterprise
- Engage with peers, managers risk, compliance, managers across the enterprise, and serve as an expert advisor to leadership team
- Visualize data readout and provide actionable insights as well as recommendations/next steps
- Required Qualifications, US:
Required Qualifications, International:
- 6+ years of experience with focus on Media Analytics, Web Analytics, Financial Modeling, Reporting
- 7+ years of SQL experience
- Hands on experience in digital marketing tools like Google Analytics and Google Data Studio experience/ Google Analytics Experience in Query listening dashboard building, Adobe Analytics, Google AdWords, Google Trends, Google Correlate, Simply Measured etc.
- 4+ years of SAS programming experience
- Experience in PEGA Customer Decision Hub 8.6
- Experience in Multi-Touch Attribution methodology
- Knowledge of MS Power BI
- Hands-on experience on social media tools like the Brand watch, Talk walker, Ninja Analytics, Crimson Hexagon, NetBase, Radian6, Facebook Ads Manager, Facebook Audience Insights, Facebook Business Manager, DV360, Sysomos MAP and Heartbeat, Quintly, Social Bakers etc.
- Experience in Social Media Engagement tools: Salesforce Social Studio etc.
- Experience in handling Secondary and Primary Research data
- Knowledge of Google Analytics, AdWords,
- Familiarity with tools such as Teradata Studio, Teradata SQL Assistant, SAS Enterprise Guide, SAS JMP, Oracle Maximyser, Jira, and SnagIt
- Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
Desired Qualifications:
- Extensive knowledge and understanding of research and analysis
- Strong analytical skills with high attention to detail and accuracy
- Excellent verbal, written, and interpersonal communication skills
- Experience in building partnerships and collaborating
- Advanced Excel skills manipulating data
- Advanced PowerPoint skills creating presentations for different audiences
- Knowledgeable with web analytics
- Ability to measure statistical significance on test results
- Takes full accountability of tasks and focusses on solving problems, eradicate roadblocks
- Adaptable to changes, open to learn new skill sets and work consciously towards it
- Continuous drive to improve performance by deriving actionable insight from complex datasets.
- Ability to judge and quantify results of advertising (i.e., understand true value of ROI, impact of results, compare actual results to benchmarks) and know what to do with this information (how to optimize placements, make recommendations etc.)
- Exceptional attention to detail, organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment.
- Genuine curiosity with how things work; motivated, self-starter
- Strong communication skills and desire to work in cross-functional groups; strong writing skills
- Exceptional understanding of the digital measurement space, analytics tools/pixels
- Knowledge of ad serving, Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc.
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