Yellow Box HR Services Pvt. Ltd. | Jobs | Manager / Business Analyst- Sell (Electronics Category) | BigDataKB.com | 27-03-22

Job Location: Bangalore/Bengaluru

Manager / Business Analyst- Sell (Electronics Category)

A Sell side Business Analyst role entails category management based on deep customer

centricity, Business Analyst, sharp planning and story-telling coupled with product/tech

understanding for an enhanced customer experience

What this job entails:

Customer understanding

  • Be the voice of the customer internally
  • Understand needs – even those that the customers themselves may not realize
  • Stay on top of changing trends and strategic priorities through in-depth data analysis

to predict customer behavior

Pricing

  • Develop the right pricing policy – identify opportunities for giving customers value through intelligent and limited discounting.
  • Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

  • Develop and execute plans to showcase the right products
  • Identify cross-selling and upselling opportunities
  • Own the customer experience in the category – make navigation, discovery easier.

Save the customer time

  • Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

  • Work with marketing to identify the best RoI initiatives to build awareness and
  • encourage trial across channels SEM, SEO, TV Commercials, etc.
  • • Understand SEM, SEO and Email marketing identify the right keywords, reduce
  • SEM costs while increasing conversions of website visits to orders

Promotions

  • Analyze and direct right promotions to drive revenue, margins, etc.

Catalogue

  • Analyze and drive catalogue interventions for better search, conversions through catalogue improvement & enhancement basis customer insights

Operations

  • Develop an ask to Buying and sourcing teams on critical parameters needed to drive higher GMV, CM%, conversions and merchandising.

Associations and collaborations:

The role requires close collaboration with following teams:

Category

Business Finance

Qualifications and experience:

  • Educational background Post-graduate from Top 15 Premier B-School with 2-3 years strong work experience in Analytics.
  • Knowledge of Digital marketing.
  • Desire and ability to think like the customer
  • Ability to create strategies and execution plans.
  • Highly analytical
  • Willing to take calculated risks to grow the category
  • Excellent verbal and written communication with interpersonal skills
  • Must be willing to learn
  • Ability to connect with people across teams & levels

Pls share resume at suchitrayellowboxhr@gmail.com

Apply Here

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