Zeta Global | Hiring | Business Systems Analyst | BigDataKB.com | 1/13/2022

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Zeta Global

Hyderābād

Advertising & Marketing

Business Systems Analyst

The Business Systems Analyst oversees the analysis and development of Zeta’s Marketing Platform Solutions. The

candidate should have a strong grasp of database architecture, data modeling, Interface development and system

integration using real-time web-services. He or she should also have a solid understanding of database and email

marketing concepts and can display insight and ability to apply technology to meet client marketing needs. In

addition, the candidate should have strong communication (written and oral) skills and be able to collaborate with

client and Zeta Global internal teams.


Responsibilities
:

  • Make recommendations for solutions or improvements that can be achieved and attained through new

technology or alternative uses of existing technology.

  • Analyze and communicate stakeholder needs by translating business requirements into software

requirements.

  • Act as liaison between business stakeholders, such as management, customers or end users, and the

software development or information technology team.

  • Designing a system to meet the business objectives and goals.

Job Requirements:

  • Researching and proposing cost effective technical solutions to address business challenges such as

improvement of development, processes, and governance standards.

  • Develop and maintain understanding of customer workflows and business needs.
  • Deliver precise functional specifications to include functional hierarchy, workflow, business rules, interface

design and definitions, outstanding issues, data analysis, and data mapping to clients and development staff.

  • Be responsible for direct interaction with clients including, but not limited to, eliciting comprehensive

business requirements and use cases and recommending appropriate solutions.

  • Gather requirements to design, build and document specifications for development.
  • Conduct gap analysis between application and stated customer requirements and collaborate with

Architects and Developers to estimate project impact.

  • Work with Development, QA, and Production Support teams to communicate, verify, and test the desired

functionality changes.

  • Work with the clients to demonstrate the changes to the system to ensure all relevant business needs are

addressed.

  • Manage multiple competing priorities through effective organization and communication.
  • Recommend and institute BSA best practice and methodology and tools.
  • Perform QA of BSA team deliverables.
  • Providing guidance to client service team on technical capabilities, staffing and infrastructure needs.

Proactively identify and address project risks.


Essential Skills & Experience (Qualifications):

  • Understanding of business analysis principles, processes, and techniques.
  • Ability to develop and prepare use cases, functional specifications,technical requirements and UAT test

plans.

  • Ability to understand and represent the needs of the end user in a software development environment.
  • Strong consultative and advisory skills.
  • Excellent written and verbal communications.
  • Strong MS Office skills (Word, Excel, PowerPoint).
  • Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
  • Ability to communicate complex technical concepts to technical and non-technical audiences.
  • Web-services experience with SOAP and RESTful APIs desired
  • Experience with software implementation from requirement through design, development, and user

acceptance

  • Ability to scope and price projects and solutions.
  • Bachelor’s Degree or higher in a technology-related field or relevant experience in implementing software.


Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership.

Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the

Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to

unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the

world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search

and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable,

repeatable and sustainable.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by

Independent Research Firm
https://www.prnewswire.com/news-releases/zeta-global-opens-ai-data-labs-in-san-francisco-and-nyc300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-crosschannel-campaign-management-reports-by-independent-research-firm-300938241.htm

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