Job Location: Hyderābād
Join the AAP Marketing Analytics Team and start reimagining the future of automotive retail. Disrupt the way consumers buy auto parts and take on the industry’s biggest challengers to execute on AAP’s top-down commitment to digital expansion.
As an Associate Data Implementation Engineer at Advance Auto Parts, you will have an opportunity to disrupt a $150B auto parts industry to bring better and faster solutions to customers. You will be part of creating an elite E-commerce experience, helping the company live its mission of “Advancing a World in Motion”. The role will be part of a merit-based organization with a culture of professional growth and development, promoting from within, and emphasis on the latest tools, platforms, and technologies.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Analyze web analytics data as well as other offline data to evaluate site performance
Work with business partners (merchandising, product management, customer feedback, UX) to help identify a/b testing and site optimization opportunities
Maintain a prioritized backlog of a/b testing ideas
Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
Develop a/b testing documentation and requirements for development and operational teams to execute against
Manage the test audience targeting and scheduling for A/B tests and work with QA teams to ensure error-free a/b tests
Work closely with development resources to create the test experience using A/B testing tools
Coordinate and collaborate with site analysts to report out on effectiveness of A/B tests
Identify post-test actions such as iterative testing, production deployment, etc.
Regularly present a/b test findings, testing roadmaps, and test ideas
Ensure testing roadmap aligns with the business’ strategy goals
Mentor and train less experienced Analysts in statistical modeling and advanced analytics
Measure and analyze customer funnel performance, site data and conversion flow patterns
Analyze and forecast key site metrics such as traffic, conversion rate, average order value, and units per transaction
Provide routine deep-dive analysis of digital marketing channel performance (email, paid search, organic search, paid social, affiliates and display)
Deliver online customer analysis, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, and others
Ensure that all new website features and enhancements are properly tracked in Google Analytics
Orchestrate A/B testing program through socialization, prioritization, and implementation
Maintain key eCommerce vendor relationships (e.g. Google, Namogoo, Quantum Metric, etc.)
Stay informed with industry analytics trends and drive new initiatives contributing to business goals and best practices
Effectively lead cross-functional teams
Provide analysis and data to influence decisions for multiple stakeholders and senior leadership
Qualifications and Attributes:
At least 6 years’ experience working in advanced web analytics or related area in the retail or eCommerce industry
Bachelor’s Degree or equivalent experience
Demonstrated experience in coaching, training, and supervising others
Deep expertise in A/B testing measurement techniques using Launch Darkly, Google Optimize, etc.
Expertise with a web analytics tool (e.g. Google Analytics)
Experience with JavaScript, HTML, and CSS for test implementation
Experience with Tealium tag management a plus
Superior analytical and problem-solving skills, and experience leveraging data to drive strategic recommendations
Ability to communication observations and action from the data with a visualization application (e.g. PowerPoint, PowerBI)
Customer centric mindset and demonstrated ability to leverage insights to make changes to our customer experience
High degree of organization and efficiency and ability to focus on details while delivering against tight deadlines
SQL experience a plus
JM-10
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