HomeData Science Jobs- USAAlterra Mountain Company | Hiring | Marketing Analytics Manager | Denver, CO...

Alterra Mountain Company | Hiring | Marketing Analytics Manager | Denver, CO | BigDataKB.com | 5 Oct 2022

Job Location: Denver, CO

Year Round


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Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.

Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, and Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery.

A career with Alterra Mountain Company is more than what you do today; it’s being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone.


  • Free Ikon Base Pass for all eligible employees, with additional free skiing + riding privileges across the family of Alterra Mountain Company resorts for all eligible employees and their dependents
  • Discounted skiing + riding for friends and family of eligible employees across the family of Alterra Mountain Company Resorts
  • Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to rest, relax and recharge
  • Generous discounts on outdoor gear, apparel, rental cars, etc.
  • Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more
  • 401(k) plan with generous company match
  • Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
  • Paid parental leave of up to 6 weeks for eligible employees
  • Commuter benefits (Denver employees only)
  • Alterra Mountain Company office located in Denver’s RiNo Art District neighborhood

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.


The position is responsible for leading the marketing analytics practice that provides business insights, campaign analytics, and data mining that drives marketing strategy and results. The Marketing Analytics Manager provides leadership and management of the marketing analytics platform, key analytic report/dashboard generation, modeling projects, and data processes from the customer database to the analytics platform. The Marketing Analytics Manager maintains a roadmap and vision for the marketing analytics team and manages and prioritizes incoming projects. This position provides leadership and guidance to direct reports.


General Responsibilities

  • Manage projects and relationships with key vendors related to marketing analytics, including technical vendors responsible for development and enhancement of the marketing analytics platform.
  • Lead the approach and analysis of customer and marketing data to understand, predict, and influence customer behavior through marketing.
  • Lead and facilitate projects within direct marketing to include marketing target optimization, A/B test design and analysis, consumer segmentation, metric forecasting, and sales analysis.
  • Provide leadership, strategy, and vision for tracking and measuring the results of CRM (email and direct mail) campaigns, providing results and key insights for future strategy.
  • Lead the effort to build guest profiles and segmentation to understand our guests and improve targeting efforts.
  • Manage a team of direct reports comprised of marketing analysts.
  • Create presentations and weekly reports that illustrate key performance indicators through charts, tables, and other visual aids using software such as Tableau or other data visualization software. Anticipate which reports and presentations should be developed next and assist in socialization of insights.
  • Provide technical and strategic guidance and leadership to marketing analysts and prioritize work and output of the marketing analytics team. This includes troubleshooting analysis, leading best practices for data viz, maintaining a body of knowledge about the business, etc.
  • Coordinate statistical analysis and predictive modeling to ensure the integration of those tools into the marketing programs.
  • Advise internal partners with regards to patterns and relationships in the data to recommend business direction or outcomes.
  • Manage cross functional relationships and coordinate enterprise-wide programs.
  • Extract and manipulate raw and structured data from customer databases to develop insights and recommendations.
  • Other duties as assigned


  • 5+ years of experience in data warehousing, data analytics or related field
  • Must have the ability to extract, transform and manipulate data and create data visualizations and derive insights from raw or structured data sets.
  • Experience manipulating data with software such as Tableau and/or Excel is required and a background in a programming language such as SQL, Python, or R is preferred.
  • Ability to communicate effectively in writing and verbally across all levels of the organization.
  • Ability to effectively present information to management, employees, and customers.
  • Ability to proactively prioritize needs, put first things first, and effectively manages resources and time.
  • Excellent organizational and problem-solving skills with the ability to handle multiple tasks.
  • Ability to make independent judgments which have considerable impacts on the organization
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • High level of interpersonal skills to handle sensitive and confidential situations and documentation.
  • Working knowledge of computers including MS Office (Word, Excel, Outlook, Access)


  • BS/BA in business, mathematics, statistics, computer science or related quantitative fields; or equivalent combination of education and experience

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Alterra Mtn Co Shared Services Inc.’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range: $85,000 – $128,000 per year


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.


Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials/Noise: The noise level in the work place is usually moderate.

This job description is not an exhaustive list of all functions and responsibilities that an employee may be required to perform in this position. Alterra Mtn Co Shared Services Inc. and its affiliates reserve the right to modify, increase, decrease, suspend, and or eliminate any of the essential duties and/or the position in its entirety.

This job description is not an express or implied contract, guarantee, promise, or covenant of employment for any set term or duration, or for termination only for cause.

Employment with Alterra Mtn Co Shared Services Inc. or any of its affiliates is “at will” meaning either party may terminate the employment relationship at any time with or without cause and with or without notice.

This position is located in Colorado, and the work is primarily in Denver, CO and, as such, employment in this position is subject to the labor and employment laws of the state of Colorado.

Alterra Mtn Co Shared Services Inc. and its affiliates are equal opportunity employers and maintain drug-free workplaces. All employees and candidates are reminded that Alterra Mtn Co Shared Services Inc. and its affiliates adhere to all applicable labor and employment laws, and State, County, and City-specific labor and employment regulations, where applicable.

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