David&Goliath | Group Director, Data & Analytics | El Segundo, CA | United States | BigDataKB.com | 2023-01-27

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Job Location: El Segundo, CA

Job Detail:

David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn’t just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave.

The Group Director, Data & Analytics will be a thought leader in helping the agency and clients deliver best-in-class data science and analysis. They will work closely with senior clients as well as internally across account services, creative, and strategists to deliver exceptional, results-focused actionable analytics and optimization programs that drives clear ROI. They will develop measurement frameworks across campaigns, and support standard internal data needs for clients and new business (social listening, monitoring, reporting, measuring – social, digital media, traditional media, and offline data). The Group Director needs to be able to add a creative lens to numbers (deriving insights and opportunities that canโ€™t be seen by everyone else).


    • Manage the measurement and optimization programs across clients or client social media channels and help clients define goals and key drivers across all digital platforms
    • Manage client site digital measurement and testing strategy
    • Understand and champion actionable attitudinal and behavioral data collection and analysis
    • Provide an analytical and quantitative methodology for behavioral segmentation for clients
    • Manage team members and/or direct reports to complete assigned projects on time and within budget. Mentor and train junior staff
    • Manage and report on ROI of measurement and optimization programs for clients
    • Drive business development both within existing clients and prospects
    • Support the broader strategy team with data driven insights that are relevant to client needs

Skills & Experience:

    • Experience in actionable analytics and optimization or offline equivalent (media/creative testing, social media analytics, digital ad analytics)
    • Ability to derive and present insights from data with a strong focus on storytelling and data visualization
    • Familiarity with digital analytics tools and measurement across web, social media, and digital ads
    • Ability to define A/B/n and multivariate test scenarios and success metrics
    • Understanding of basic hypothesis testing and regression analysis
    • Ability to monetize financial gains from optimization projects and to prioritize projects based on ROI impact
    • Ability to build segments and predictive models based on quantitative and qualitative research
    • Experience in strategic marketing and/or business management
    • Ability to collaborate across multiple disciplines within the creative department
The base salary range is $200k – $230k plus benefits.

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