Disney Parks, Experiences and Products | Consumer Insight Sr Analyst | Celebration, FL | United States | BigDataKB.com | 2022/10/29

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Job Location: Celebration, FL

Consumer Insight Senior Analyst

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability. The Consumer Insight Senior Analyst role will support the WDW Food & Beverage and Merchandise Lines of Business and WDW Theme Parks & Resorts Pricing, responsible for providing breakthrough insights and thought leadership used to drive business strategies, identify opportunities, and mitigate risk. In this position, you will explore consumer needs to inform long-term strategies, and maximizes the Guest experience across our four theme parks, water parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability. Integration and interpretation of data, insight synthesis, and communicating results in an influential way are required to work with partners to solve questions. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.


What you will do:

The Consumer Insight Senior Analyst will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, data analysis, synthesis, and presentation of objective, clear, and actionable insights.

  • Integrate Insights – Summarize multiple sources of information to provide holistic perspectives and actionable recommendations to inform business strategy decisions
  • Analyze data and draw conclusions – Create fact-based insights, test hypotheses, and build models to produce objective and clear conclusions
  • Communicate Results – Present findings in an easily understandable way, telling a compelling story that is actionable for the business
  • Build Relationships – Develop and foster relationships with internal partners to build influence, manage external vendors, and lead specific work-streams and cross-function deliverables


What you will need:

  • Minimum 3 years relevant experience in a related field of research (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
  • Experience in quantitative and qualitative research design, analysis, and interpretation
  • Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, R, SPSS)
  • Experience in the use of Tableau to create in depth visualizations, Excel (can maintain complex spreadsheets), and presentation software such as PowerPoint.
  • Demonstrated understanding of travel industry, business performance metrics, economic indicators, financial results, and price elasticity
  • Critical thinker, able to sort through complex business issues, able to think out of the box and question status quo
  • Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
  • Exceptional communicator (verbal, written, and presentation)
  • Demonstrated strong work ethic and high intellectual curiosity
  • High attention to detail and accuracy is a must
  • Flexible and nimble-can easily and quickly adapt to changing priorities

#DPEP

#DPEPFLA

#DPEPMARKETING


What will set you apart:

  • SAS Base Programming Certification
  • Experience in theme parks, hospitality, or entertainment industries
  • Previous experience conducting pricing research studies (Van Westendorp, Gabor-Granger, Conjoint, Discrete Choice, Max Diff)
  • Hands-on experience with SQL, Snowflake, Python and/or R

Required Education

  • Bachelor’s Degree or equivalent in related field

Preferred Education

  • Master’s degree in business and/or data analytics field of study




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