Ebizon Net Info | Business Analyst Marketing | Noida | 2024-07-28

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Job Location: Noida

Job Detail:

  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

  • Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

  • Evaluates customers online behavior and provides insights and recommendations for further enhancements to the guest experience.

  • Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

  • Analyze sales funnels and customer intent

  • Measure ROI of online and offline advertising campaigns

  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

  • Track email campaign metrics (delivery, open, click-through rates)

  • Monitor budget distribution and performance of paid ad campaigns

  • Conduct competitive research and analyze benchmarking data

  • Recommend website and campaign optimizations

  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

  • Work closely with sales and marketing teams to identify opportunities for new client acquisition

Qualifications / Skills:

  • Proficient in marketing research and statistical analysis

  • Excellent analytical skills and a high degree of business acumen

  • Strong organizational, communication and presentation skills

Apply Here

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