Job Location: Bengaluru
With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for?
We are inviting applications for the role of BA, Marketing Campaign Specialist
In this role, you are required to work on digital campaign management and monitoring while working with external agencies, and digital and social media strategy consulting and development.
Ideally, we are looking for a dynamic professional with strong experience in content marketing and digital marketing project management
Responsibilities
Marcom Support
Responsible for daily hands on work including building messaging, content & setting up digital campaigns (social media) in collaboration with Creative and Marketing teams, as well as 3rd party vendors
Translate customer needs into sales requirements through innovative marketing campaigns using multiple channels and tactics such as webinars, content generation, email and social media campaigns and virtual experiences
Collaborate closely with marketing agencies to design and develop content & promotional material for marketing campaigns, including working on translations of global content into local languages
Review and enforce customer brand guidelines across all marketing content and campaigns
Handle high volume requests each week while delivering high quality work.
Qualifications we seek in you!
Minimum qualifications
BA/BS or equivalent working experience
B2B experience
Marketing background with good written English
Excellent communication skills
Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display
Good understanding of digital marketing KPIs – knowing how to prioritize and differentiate between key leading KPI’s and generic indicators
Team player attitude with ability to work independently and manage multiple projects in a fast-paced environment
Experience working across different time zones preferred
Experience working remotely
Self-starter and driven with a “can do” attitude
Strong organizational and problem-solving skills
Preferred qualifications
Knowledge of Marketo/Eloqua
Can work cross functionally in many areas without being constrained by your job function.
An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.
Experience within B2B Marketing atmosphere
Demonstrated analytical skills and the ability to think outside of the box.
Experience in training junior campaign developers and driving innovative ideas for elevating our marketing standards
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
For more information, visit www.genpact.com. Follow us onTwitter, Facebook, LinkedIn, and YouTube.
JobBusiness Analyst
Primary LocationIndia-Bangalore
ScheduleFull-time
Education LevelBachelor’s / Graduation / Equivalent
Job PostingSep 30, 2022, 5:51:23 AM
Unposting DateOngoing
Master Skills ListOperations
Job CategoryFull Time
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