Insight Global | Hiring | Implementation Manager/ Adobe Analyst | Remote | BigDataKB.com | 4 Oct 2022

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Job Location: Remote

Job Description

An employer is looking for an Implementation Manager within Adobe Analytics to work CST hours remotely. This position will have a lead role in supporting the tag design and production of data layer solutions, Adobe Analytics tracking requirements, and the integration of various third-party analytics technologies, for a high-profile client in the automotive industry. This person must effectively work and communicate with vendors and partners while playing the role of a data strategist, collector, steward, and hygienist in support of digital marketing analytics objectives. Responsibilities include:

  • Serve as the subject matter expert for analytics implementations, including ownership of the site tagging process, consultation and support, data taxonomy, and the integration of other third-party tools.
  • Define, set, and enforce tag management and data governance best practices and standards.
  • Mentor junior implementation analysts or new team members assigned to implementation projects.
  • Prioritize and manage workload, negotiating deadlines and maintaining a positive work environment using the Agile framework.
  • Architect site tagging strategies for collecting digital behavioral data on various digital properties.
  • Create solutions to solve implementation issues, meet strategic initiatives, and streamline the data collection process.
  • Design and build comprehensive Adobe Analytics site tagging specifications or requirements, along with quality assurance test plans for site tags.
  • Execute quality assurance or user acceptance testing of analytics site tags developed by the development teams, including identifying, diagnosing and troubleshooting potential issues with tags and configuration issues.
  • Work closely with various development teams to ensure successful delivery of site analytics tagging on web, mobile, and app properties.
  • Coordinate with development and design teams to effectively manage the implementation of analytics site tags.
  • Partner with the analytics insights team members and/or team managers to understand and define business KPIs and measurement objectives.
  • Troubleshoot problems and resolve issues regarding the data on a day-to-day basis.
  • Maintain proper documentation of data taxonomy and configurations to our data collection framework.
  • Evaluate and recommend new analytics tools and emerging technologies.

Desired Skills & Experience

Requirements:

  • Bachelor’s degreeMinimum 3 – 5 years of analytics-related implementation experience

Must have experience with the design, validation, and implementation of Adobe Analytics site tags, including tag design and mapping, s code, plug-ins, server call types, cookies, and link tracking
Working knowledge of tag management systems, including bootstrap code maintenance, tag creation, tag deployment, data layer management, and administration
Involvement with validation of site tags using packet sniffer programs (e.g. Omnibug, Fiddler, Charles, etc.)
Project management skills: ability to juggle multiple projects, manage and delegate workload, adapt to changing/conflicting priorities, and breakdown strategy into work tasks
Must understand the consulting environment and how to engage clients with a “can do” attitude
Hands-on experience with troubleshooting and diagnosing implementation issues and site tags without reliance on 3rd party consultants
Knowledge and working experience with JavaScript code
Must be well-versed, organized, and detail-oriented in data validation
Understanding of how digital analytics works, from point of data capture to data processing
Takes initiative and ownership of projects
Critical thinker who can problem solve
Excellent communication skills is a must as this role interfaces with digital marketing, project managers, various 3rd party vendors, and a less technical audience

Preferred Qualifications:

  • MBA or Master’s degree
  • Front-end development background
  • Tag management platforms, such as Ensighten and Google Tag Manager
  • Project tracking software, such as Jira
  • Experience with site optimization tools, such as Adobe Target and Optimizely
  • Experience with data visualization tools such as Power BI, Tableau etc.
  • Experience with data management platforms (DMP), such as Oracle Blue Kai and Adobe Audience Manager
  • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business ownersExperience at a marketing/advertising agency or consulting firm

General scripting (e.g. Perl, regular expressions, Bash, etc.)
Knowledge of DART for Advertisers (DFA)
Experience with HSQLDB / HyperSQL, MySQL, Unix/Linux, and Apache is a plus

  • Proficient working with data mining tools such as SQL and Hive
  • Working knowledge of R

Job Type: Contract

Pay: Up to $50.00 per hour

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift

License/Certification:

  • PMP (Preferred)

Work Location: Remote




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