Job Location: Chicago, IL
ABOUT THE ROLE:
The Manager of Business Intelligence partners closely with the client as well as internal Planning and Investment teams to develop a cross-media measurement strategy and support the Associate Director lead on the business. You should have a strong understanding of tools in the media analytics and research space and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.
The Manager Business Intelligence will have one direct report under them. This role oversees the day-to-day operations for the Talenti and ICNOW brands under the Unilever Ice Cream portfolio.
YOUR IMPACT:
- Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time
- Proficient with primary buying and ad-serving tools
- Design and manage research projects (Upwave, Lucid)
- Evaluate vendors, technologies, and new advertising opportunities
- Solid knowledge of proprietary Mindshare tools and systems (primarily econometric and data governance focused)
- Support advanced analytic requests alongside the modeling team, support the strategic vision of the client
- Manage relationships with mid-level clients
- Support the team in developing long-term Measurement Roadmaps, bespoke to clients (mainly mass media focused)
- Supervise the creation and execution of campaign-specific measurement frameworks and learning agendas
YOUR QUALIFICATIONS:
- Bachelor’s degree in Statistics, Economics, Business, Math or Sciences preferred and a minimum of 1-3 years experience as a data analyst/business intelligence focused employee.
- Experience in the CPG space preferred
- Strong analytic and problem-solving skills
- Excellent written, oral, and presentation communication abilities
- Ability to foster collaborative relationships with other cross-functional teams
- Ability to manage and prioritize competing projects and deliverables
- Experience with a variety of the following tools and platforms preferred:
- Data Visualization – Tableau, DOMO
- Web Analytics – Google Analytics, Adobe Analytics
- AdServers experience
- Syndicated Measurement: Nielsen, comScore, DoubleVerify
- Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
- Familiarity with SQL preferred; R and Python a PLUS
ABOUT MINDSHARE:
At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in others success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakable #TeamMindshare.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
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