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Job Location: Pierre, SD
Job Detail:
As part of the Analytics Team, the Competitive Intel & Insights Analyst will lead competitive intelligence efforts and support market research efforts to better understand competitors, improve customer experience, and differentiate our schools in the marketplace to drive continued growth for the business. This person will design, execute, and deliver strategic insights related to competitive intelligence requests and support market research efforts. This role will regularly interact with executive leadership, synthesizing information to drive executive decision-making in a clear and concise manner – strong executive presence skills are a must.
Core tasks and responsibilities
- Design and execute competitive intelligence efforts. Gather, analyze, and distribute intelligence on products, market conditions, competitors, and target audiences for business decision-making. This includes but is not limited to: the management of Department of Education enrollment data, website monitoring, investor call summaries, ad tracking, industry reporting, contract monitoring, and mystery shopping.
- Employ primary and secondary resources to develop actionable insights, including competitor announcements, review sites, financial reports, analyst reports, etc. to build and communicate a detailed understanding of key competitors’ strategies, offerings, go-to-market activities, and performance.
- Regularly prepare competitive/market opportunities for key stakeholders and leadership.
- Compile competitive and industry news coverage for distribution daily & monthly; share breaking industry news articles in real-time with relevant stakeholders.
- Support the design and execution of research projects, including defining business question(s), developing research approaches, managing vendors, analyzing the data, and communicating results, interpretation, and recommendations to various cross-functional stakeholders.
Requirements:
- Bachelor’s degree in business, marketing, social science, psychology, statistics, or a related discipline
- 5+ years of experience in competitive intelligence and/or market research
- Ability to synthesize numerous data sources, across primary and secondary research, unstructured data, business intelligence, benchmarking, and other sources
- Goal-oriented self-starter with a strong desire to innovate
- Ability to effectively translate business needs into research solutions
- Excellent presentation skills and high level of comfort presenting findings to an executive-level audience
- Ability to work with cross-functional teams
- Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
- Ability to synthesize data from multiple sources to address complex business questions
- Extreme attention to details
- Superb problem-solving skills
- Experience in the education industry is a plus
- Proficiency in statistical analysis a plus (conjoint, probability, regression)
- Proficiency in data visualization tools a plus (Tableau, Looker)
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:
The minimum full-time salary range is between $95,000 – 100,000 per year.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
#LI-POST
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL_TIME
Req ID: 9810
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