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UPLERS SOLUTIONS PRIVATE LIMITED | Jobs | Digital Marketing Analyst – WFH | BigDataKB.com | 02-04-22

Job Location: Indore

Paid Search Analyst

Pay: $1500 $1725

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(INR 105,000- 120,750 Per Month)

Experience – 3+ years

Location – Permanently remote, India

Technical Skills

  • 3+ years of experience in Paid Search.
  • 2+ years of experience in Paid Social
  • 2+ years of experience in SA 360
  • Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
  • Experience in growth strategies and media planning & brand Uplift
  • Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
  • Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
  • Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
  • Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
  • Experience working with scripts, automation solutions, and various ad personalization
  • Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
  • Strong client-facing presentation skills and demonstrated client relationships
  • Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
  • Good command over Google analytics, search, ad campaigns & optimizations.
  • Provide periodical PC reports and present performance improvement plans.
  • Optimize targeting according to changing search trends & handle client escalations.
  • Strong PPT and Excel skills as well as data analysis & problem-solving abilities.
  • Detailed understanding of marketing concepts & brand communications.

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