Yellow Box HR Services Pvt. Ltd. | Jobs | Manager / Business Analyst- Sell (Electronics Category) | BigDataKB.com | 27-03-22

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    Job Location: Bangalore/Bengaluru

    Manager / Business Analyst- Sell (Electronics Category)

    A Sell side Business Analyst role entails category management based on deep customer

    centricity, Business Analyst, sharp planning and story-telling coupled with product/tech

    understanding for an enhanced customer experience

    What this job entails:

    Customer understanding

    • Be the voice of the customer internally
    • Understand needs – even those that the customers themselves may not realize
    • Stay on top of changing trends and strategic priorities through in-depth data analysis

    to predict customer behavior

    Pricing

    • Develop the right pricing policy – identify opportunities for giving customers value through intelligent and limited discounting.
    • Use discounting to drive portfolio mix and achieve strategic goals

    Merchandising

    • Develop and execute plans to showcase the right products
    • Identify cross-selling and upselling opportunities
    • Own the customer experience in the category – make navigation, discovery easier.

    Save the customer time

    • Identify the parameters customers use to make decisions and ensure catalog richness

    Marketing

    • Work with marketing to identify the best RoI initiatives to build awareness and
    • encourage trial across channels SEM, SEO, TV Commercials, etc.
    • • Understand SEM, SEO and Email marketing identify the right keywords, reduce
    • SEM costs while increasing conversions of website visits to orders

    Promotions

    • Analyze and direct right promotions to drive revenue, margins, etc.

    Catalogue

    • Analyze and drive catalogue interventions for better search, conversions through catalogue improvement & enhancement basis customer insights

    Operations

    • Develop an ask to Buying and sourcing teams on critical parameters needed to drive higher GMV, CM%, conversions and merchandising.

    Associations and collaborations:

    The role requires close collaboration with following teams:

    Category

    Business Finance

    Qualifications and experience:

    • Educational background Post-graduate from Top 15 Premier B-School with 2-3 years strong work experience in Analytics.
    • Knowledge of Digital marketing.
    • Desire and ability to think like the customer
    • Ability to create strategies and execution plans.
    • Highly analytical
    • Willing to take calculated risks to grow the category
    • Excellent verbal and written communication with interpersonal skills
    • Must be willing to learn
    • Ability to connect with people across teams & levels

    Pls share resume at suchitrayellowboxhr@gmail.com

    Apply Here

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