Job Location: King of Prussia, PA
This is the complete JD for the position of Junior Marketing Data Specialist so please go through the complete Job description and you can reply me @ sandeep@Aavalar.com or you can reach me @ 484-420-3174 OR 610-900-0125
Direct Client:-
Location:- Remote
Projects involved with: As a junior marketing data specialist, you will support the global marketing team with contact discovery, list management, and campaign segmentation for our marketing initiatives. This role works closely with the customer acquisition, digital marketing teams, and business/segment marketers to build targeted segments, evaluate audience-sizing criteria, and append contacts regularly to ensure that we are using quality compliant data
Responsibilities:
- Responsible for formatting, verifying, mapping, and uploading data via Excel to Pardot/Salesforce database.
- Work collaboratively across functions to support contact discovery and contact cleansing so the marketing team can use the prospects in marketing campaigns.
- As requested, engage with stakeholders and technical teams on addressing data-related requirements and issues, including piloting and testing solutions.
- Maintain accuracy and completeness of data through operational monitoring, validation, and reporting.
- The support of data within the marketing automation platform, including but not limited to completion action creation, automation rules, developing and maintaining dynamic lists, creating global exclusion lists, etc.
- Participate and assist with the planning and strategy of cross-team projects as requested.
- Perform campaign-related and routine database cleanup functions.
- Ensure the data within the marketing automation platform is compliant and meets global data privacy standards (i.e. GDRP, CCPA, LGPD, etc.)
Required Skills:
- 2+ years of experience managing and stewarding marketing, sales, or customer data, including the integration of first-party and third-party data.
- Experience managing data in marketing technology and sales customer relationship management (MAT/CRM) platforms like Pardot, Eloqua, Marketo, or Salesforce.com (SFDC).
- Demonstrated ability learning and leveraging new systems and tools.
- Familiarity with ZoomInfo, D&B, Hoovers, LinkedIn Navigator.
- Solid analytical skills, including mastery of Microsoft Excel or custom scripts, and experience with advanced reporting and data visualization tools, e.g., Power BI.
- Ability to keep pace with changes in program operations, policies and/or procedures, as well as additions to the Pardot and Salesforce platform functionality.
- Proven experience working with large amounts of data around data migrations, manipulation & cleaning.
- Strong analytical skills.
- Ability to segment and de-duplicate large amounts of data.
- Understanding of and experience in data governance standards.
- Some experience with marketing automation technology with a sound understanding of CRM systems.
Education:
- Bachelor’s degree in computer science, management information systems, or marketing or equivalent work experience.
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