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Job Location: Remote
Overview
100% Remote role with EST hours.
Aquent Studios is seeking a Sr Web/Digital Analytics Consultant who will be supporting how brands measure customer engagement on web properties via tagging and analytics. The person in this role will be driving the development of insightful and actionable analytical solutions to support organization and customer experience initiatives.
As a key member of the Digital Analytics and Innovation Team, the incumbent will be functioning in an advisory and consultative capacity providing marketing stakeholders meaningful insights by optimizing web properties. You will work very closely with the tagging team on implementation as well with the IT teams on migrations.
This is an ongoing salaried consultant, 100% remote opportunity (EST Hours) with comprehensive benefits. This work will be performed for our client, a leader in the Pharmaceutical industry.
Primary Responsibilities:
- Proactively identify and analyze key website performance metrics (Google Analytics and ContentSquare) that ties back to the campaign objective, and summarize actionable insights & recommendations to relevant stakeholders
- Work closely with IT and Digital Publishers to ensure on-time implementation of Google Analytics tags and other 3rd party tags via Tealium
- Ability to plan, develop and implement tag deployment process
- Solid understanding of Tags, Triggers, Variables, and of course the data layer and how they are connected.
- Collaborate with Web Capabilities team to onboard new web analytics focused technologies to enhance customer journey analysis
- Assist in establishing KPIs to measure the impact of AB/multivariate test structure, build dashboards to monitor test performance and provide in-depth analysis on final test results
- Support ongoing tagging and web data auditing to ensure accurate data collection
- Collaborate with internal stakeholders to create and maintain weekly/monthly KPI dashboards to monitor performance trends and share out insights and recommendations
- Support digital marketing initiatives through SEM, SEO, display, programmatic etc. channels aimed at driving brand awareness and conversions by tying platform level front end data to website high value actions
- Support integrated and cross channel data driven design by providing ad-hoc web data deliverable
- Proactively identify opportunities to streamline and enhance analytics and reporting function by building automation into reports that are manually distributed
Who you are:
Minimum Qualifications
- 6 + years of strong Web/Digital Analytics domain experience and expertise in Web Analytics tools such as Google Analytics or Adobe Analytics
- Strong understanding of digital metrics especially in digital media channels
- Experience with website tagging, knowledge of tag management systems like Google tag manager, Tealium etc.
- Ability to write conclusions by interpreting/understanding the data, trends.
- Experience using data visualization & reporting tools such as Tableau and Google Data Studio
- Proficiency with A/B and Multivariate testing tools and concepts
- Strong cross-group collaboration and communication skills – ability to coordinate deliverables across teams
- Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
- Strong communication and Presentation skills
- Always curious and asking questions that would improve customer experience and engagement
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