Zillow | Director, Marketing Analytics | Seattle, WA | United States | BigDataKB.com | 11/14/2022

About the team

At Zillow – We are making new promises, and removing friction for buyers, sellers, renters, and borrowers. We’re building a seamless experience from dreaming of your next home, to moving, and beyond. We are thinking about how we deliver and measure the whole of the customer experience from search, to find, financing, buying, selling, moving… and beyond.

The Data Science and Analytics team is at the heart of accomplishing this mission, understanding our customers and their experience, making strategic recommendations to leadership, and helping marketing and product teams communicate effectively with customers.

We uncover opportunities to deliver on the Zillow promise to customers, enabling marketing success, decision support, and insights, using advanced analytics (e.g. MMM) to Turn On the Lights for our marketing stakeholders. We partner heavily with other lines of business, partner agencies, and the data engineering team in order to accomplish their goals.

We’re connectors, leaders with vision, and committed collaborators bringing the future we imagine to life, and evolving into Zillow 2.0. While today Zillow is where people dream about home and their next chapter, we’re working on turning dreams into a reality of finding, financing, buying, selling, renting, and moving, with ease.

We are hiring a Director to lead the Customer Marketing Data Science and Analytics teams, situated within Zillow’s Data Science & Analytics organization.

The Customer Marketing Analytics team enables marketing success with strategic recommendations, decision support, insights, and data. Customer Marketing Analytics covers both the advanced analytics and science (e.g. MMM) and core business intelligence teams which Turn On the Lights for our marketing stakeholders. The team partners heavily with other data science teams across Zillow’s lines of business, partner agencies, and the data engineering team in order to accomplish their goals. They are skilled in providing strategic recommendations, business analytics, data fluency and visualization, storytelling with data, and some modeling.

About the role

We are looking for a technically communicator, coach, problem solver, and marketing analytics specialist to lead the Customer Marketing Analytics and Customer Integrated Analytics teams. To be successful in this role you will:

• Establish the vision for Zillow’s marketing analytics organization over the next 5 years

• Develop and own relationships with your business partners, namely marketing, corporate development, corporate finance, and partner agencies.

• Be an advocate for the customer and help bring customer-centricity into analytics strategies.

• Partner with marketing to help define strategies and tactics to improve both the effectiveness of customer communication and the efficiency of media performance.

• Present findings and strategic recommendations with clarity and concision to business partners having varying degrees of data science fluency.

• Educate the organization around marketing analytics, protocols, and implementations. Enhance the team’s abilities to report on performance, focus on impact, and provide transparency about critical analytics workstreams.

• Hold a “big picture” view of Zillow Group. Identify emerging trends in real estate tech of which leaders should be aware. Identify ways to utilize our data to guide big strategic decisions. Establish systems and processes to monitor competitive activity that can help inform business investment or acquisitions.

• Help Zillow respond and prepare for the shifting landscape caused by privacy regulations and impending technology/tracking changes.

• Manage and prioritize requests from business partners and set realistic expectations. Transparently communicate about priorities on a regular basis.

• Be accountable to the leadership of Data & Analytics and Marketing for your success.

• Partner with other senior data science leaders to promote career growth for data scientists across the company.

• Identify build vs. buy opportunities and manage vendor relationships to augment capacity where needed

• Grow the team over the coming year by hiring into new open positions.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $200,200.00 – $319,800.00 Annually. This base pay range is specific to Colorado, Connecticut, Nevada and New York City and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• A leader of analytics teams with extensive experience providing strategic guidance and decision support to decision makers and business owners, in both established and new areas.

• A creative and innovative problem solver and storyteller with data, comfortable with helping partners think and solve difficult business challenges. You thrive on partnership and are able to build the bridge between the requirements of the business and the needed insights and analytics to help the business reach their goals.

• Have experience with setting marketing objectives, marketing measurement (experimental design and incrementality testing) and attribution (including marketing / media mix modeling), optimization of targeting and creative within and across marketing channels (omni-channel marketing), setting requirements for marketing data, and personalized marketing.

• Have experience in a business involving long, multi-step customer journeys, with both online and offline elements, including agent interactions. Possibilities include real estate, insurance, and auto sales. In that context, you have experience with full-funnel measurement and analysis, including awareness, engagement, consideration, trial and conversion.

• Have consistently prioritized coaching members of your teams and growing leadership on your teams throughout your career.

• Have a customer-centric analytics toolbox, including customer segmentation and cohort analysis, time series analysis. You have a sound grasp of user/identity tracking. You are familiar with data science tools and methods possibly including R, Python, SQL, ETL, Airflow, and Spark.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you’re in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.