Goldman Sachs | Consumer & Wealth Management – GreenSky – Vice President, Marketing & Cross-Sell Analytics Strategy – Atlanta | Atlanta, GA | United States | BigDataKB.com | 17 Oct 2022

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Job Location: Atlanta, GA

About GreenSky

GreenSky, a Goldman Sachs Company, is one of the fastest growing financial technology companies in America. We make it easy for businesses of all sizes to offer credit to their customers with a fast and paperless solution. With billions of dollars in loans and hundreds of thousands of satisfied customers, we are quickly changing the consumer credit marketplace.

We have developed a highly scalable loan origination and servicing platform and unique loan origination tools to deliver a differentiated level of service to our multiple stakeholders, including bank partners, merchant and retailer channel partners, consumers, and borrowers.

Leveraging proprietary mobile technology, we are currently experiencing exceptional growth in both accounts and profitability. We have a great team, are growing quickly, and are backed by some of the leading investors in the world. Our corporate headquarters is in the expanding fintech hub of Atlanta.

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About This Opportunity

Role:

  • Vice President, Marketing & Cross-Sell Analytics Strategy

Location Options:

  • Atlanta – GreenSky Headquarters

Overview:

This position is a member of GreenSky’s Marketing and Cross-Sell Analytics team. This VP will lead development of Analytics Strategy to drive higher engagement across existing and new GreenSky Consumer and Merchants through multiple marketing and cross-sell campaigns. This role will lead development and execution of annual Marketing and Cross-Sell Analytics planning, work closely with Client Marketing teams, provide thought leadership and recommend business actions that drive profitable sales growth. This role will partner cross-functionally to deliver comprehensive data insights on product engagement, pricing, marketing initiatives measurement, customer behavior analytics/segmentation, value prop measurement and forecasting. This is a hands-on role that requires daily use of analytical and data-mining tools.

Duties & Responsibilities:

  • Cross-Sell Analytics Agenda/Roadmap: Build data and model driven customer segmentation, customer financial profiles, and work with stakeholders to drive high value projects
  • Partner with lifecycle marketing team: Own the full cycle of analytical deliverables – ideation, data mining and analysis, identification of insights and presenting a business story with recommended actions to the stakeholders
  • Act as a strategy and analytics consultant for marketing initiatives, providing guidance and leadership for the design, analysis and measurement phases of projects
  • Collaborate with cross functional teams in product, marketing, credit, and IT/operations to provide comprehensive insights in consumer engagement
  • Mentor junior analysts on the team: Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement and reporting projects
  • Create “test” and “learn”, build pro-forma and recommend targeting strategies/optimization using advanced analytical tools such as segmentation and other statistical models
  • Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
  • Perform other duties and/or special projects as assigned

Preferred Qualifications:

  • 8+ years of experience working for a financial services company – Bank or Fintech in risk management, analytics, marketing or data science
  • 2+ years of team management and leadership experience in financial services industry
  • 4+ years of hands on experience in solving analytical problems using data in areas of marketing, customer management and risk
  • Bachelors’ degree in Mathematics, Statistics, Economics, Engineering or a related field
  • Experience managing several projects simultaneously and driving end-to-end project delivery
  • Knowledge of SAS/SQL, Python or an equivalent programming language to guide the team in delivering on analytics and reporting
  • Exceptional written and oral communication skills with a proven ability to articulate complex ideas, express and defend a point of view, and influence outcomes
  • Knowledge of U.S. consumer business P&L, credit bureau data and Risk Scorecards

GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law. At GreenSky, we promote an environment that thrives on innovation. To deliver effective solutions that meet customer challenges, GreenSky employs an open, standards-based approach to business and service-oriented innovation.




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