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Job Location: Gurugram
About Cvent
Cvent is a leading meetings, events and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.
The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
About Team
Cvent’s Global Demand Center is seeking a data driven marketer to join the Marketing Data & Insights team in supporting targeted marketing campaigns and analyzing the ever-changing trends within our target audiences. Cvent’s Marketing database is the engine that powers our aggressive lead generation model. This role will specifically support global marketing stakeholders in optimizing our ability to target accounts to foster engagement, drive leads and eventually revenue for the business efficiently and at scale. The ideal candidate should be able to understand the marketing campaign lifecycles, how to segment data within our marketing database, analyze audience trends and understand how to optimize with CVENT’s rapidly evolving business and campaign requirements.
In This Role, You Will::
Campaign Operations Management
- Import, analyze, and extract target audiences lists by using Snowflake for our daily marketing campaigns (email, digital platform targeting, calling list and direct mail programs).
- Manage team capacity and ensure that deliverables adhere to our SLAs.
- Coordinate with other teams/stakeholders on optimizing our campaign operations including, but not limited to, the Email Marketing Team, Cloud Stakeholders, Marketing Operations, etc.
- QC deliverables to ensure quality and accuracy per the request
Audience Strategy & Consultation
- Use both qualitative and quantitative methods to interpret target audience activity, analyze results, and make ongoing recommendations to our stakeholders on how to improve conversion, data utilization and marketability to enable us to hit our MQL, SQL and bookings goals.
- Translate data and findings into viable business recommendations via presentations, reports, and trainings.
- Understand how each of our marketing systems connect and identify ways to improve our current segmentation ability through issue resolving and net new data identification.
Here’s What You Need::
- 1-4 years of relevant professional work experience
- Understand Marketing Database
- Proficient in MS Office Suite, especially in Excel reporting and analysis.
- Basic understanding of marketing platforms like Marketo, Salesforce and other CRM systems
- Analytical and data driven thinker
- Must be self-motivated and enjoy an extremely fast-paced environment.
- Strong attention to detail, organizational skills, communication skills and time management
- Exposure to enterprise-grade database systems and ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis
- Snowflake or any other cloud Data platform hands on experience would be beneficial.
LinkedIn Remote Type: #LI-Hybrid Indeed Remote Type: N/A
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