PepsiCo | Consumer Relations Associate Analyst | Bhagya Nagar | Bharat | BigDataKB.com | 2023-03-05

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Job Location: Bhagya Nagar

Job Detail:

Overview:

The Consumer Insights Reporting Analyst’s role will be primarily focused on working and developing consumer relations Insights capability at HBS. This includes connecting multiple data sources through curated metrics and developing studies to focus on the key outcome and diagnostic measures. A critical element of this role will be to enagage with Brand and Consumer Relations teams and idendify opportunities to position Consumer Relations data within the Marketing & Insights Studies

The role primerly will supports North America but at times will be asked to share studies for other sectors

The role will have short-term responsibilities for knowledge transfer from the business and effectively establishing business process and communication methods with teams they support; both are crucial requirements to enabling the organization to deliver answers to on-going business questions.

Responsibilities:

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  • Execute against team charter (SLA) for Reporting & Analytics for Consumer Relations
  • Execute Consumer Relation reporting and studies (utilizing dashboards, templated decks, and reporting tools)
  • Provide business performance explanations, incorporating considerations beyond data into the reporting
  • Explain business performance, drivers, and optimization opportunities
  • Monitor key contact centers, functions , Issues & challenges at required intervals
  • Provide responses to ad-hoc follow-ups when double-click (additional qustions) required with tables/charts/stories using relevant data

  • Support Reporting Lead/Sr.Managers/Managers delivering against information needs articularted by Business Partners; addressing business questions and process requirements
  • Deliver against needs of stakeholders, requestors and end service users
  • Work with CR Lead and build a strong plan of how Consumer Relations data can be leveraged with other datasets & across sector.
  • Support processes for output adherence and delivery to agreed scope – in line with the agreed timelines, aligned templates and content management
  • Responsible for managing multiple priorities; being able to manage deadlines and deliverables
  • Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables
  • Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
  • Support communication processes with Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
  • Help Reporting vertical leadership develop and finetune internal Center Of Excellence processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
  • Improve existing processes based on frequent end-user and Business Partner feedback loop

  • SSC strategy delivery
  • Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)

Qualifications:

  • A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company. 4 years+ experience
  • Education: Bachelor’s Degree in any disciple (Masters is a plus)
  • Launguage: English Fluent
  • Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material
  • Has a track record of identifying and championing new processes for improving fact-based decision making
  • Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller.
  • Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working
  • Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
  • Proven analytics, shopper research experience, consumer insights experience or commercial experience in combination with strong analytical skills
  • High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar, etc. Knowledge of Consumer Contact Center is a plus.
  • Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
  • Proficient with PowerPoint and Excel; including ability to write complex formulas
  • Able to slice and dice the information from database or Visualization tools like Tableau / Power BI
  • Operational experience from business servicing sector and/or consulting experience would be a plus

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