Univera Healthcare | Market Planning & Data Analyst I/II/III – 003438 | Rochester, NY | United States | BigDataKB.com | 2022/10/30

Summary:

The Market Planning and Data Analyst serves as a liaison between internal business areas to coordinate membership and enrollment data and corresponding insights. The analyst will consolidate these insights into comprehensive reports & strategies for the organization. Incumbents will examine member enrollment and activity as well as market wide trends and prepare this information in a shareable format to enable both senior management and other internal customers to better understand and evaluate market activity to decide potential actions and probable impact. This position is accountable for ensuring highest quality of accurate data is used to support all facets of market planning, strategic planning, membership activity and forecasting.

Essential Responsibilities/Accountabilities:

All Levels:

Level I:

• Serves in a consultative capacity collecting, organizing, and analyzing information to provide insight and understanding into membership and market activity.
• In collaboration with team members, develops recommendations to improve internal reporting efficiencies.
• Provides standard and ad-hoc membership and market activity reporting to support all areas.
• Participate in LOB and/or functional committed or workgroups
• Provides auditing and peer review assistance on all standard reports, ad-hocs and assessments.
• Develops data extracts to maximize the use and efficiency of member enrollment, activity and trend information.
• Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs.
• Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
• Regular and reliable attendance is expected and required.
• Performs other functions as assigned by management.

Level II (in addition to Level I essential responsibilities/accountabilities):

• Creates and/or coordinates the development of member enrollment and g/l forecast projections for all Lines of Business, integrating both qualitative and quantitative methods as well as market trends. Works closely with all Lines of Business to identify all variables impacting projections and develops detailed assumptions to support projections
• Keeps abreast of latest advancements in analytics, forecasting and data mining techniques and corporate protocols to best meet the business requirements of the Corporation.
• Creates or assists in the creation of product assessments, market assessments, market opportunity and market share analyses and business case and assessment work.
• Monitors Corporate score card and key initiative targets for all Lines of Business.
• Maintain member churn data and activity reports for all Lines of Business.
• Develop Excellus and Regional Advisory Board materials for Senior Leadership.
• Act as SME for all Lines of Business incorporating member enrollment activity and trends for strategic planning.

Level III (in addition to Level II essential responsibilities/accountabilities):

• Represents management on analytical projects, including decision-making responsibilities, attendance at Corporate and regional committees, and meetings with Senior Leadership.
• Aids in development of future long-term analytical and reporting solutions for all Lines of Business.
• Leverage internal member and external market data to conduct segmentation and other analyses to drive growth and retention.
• Develops and implements on-going departmental data management processes and procedures to ensure accuracy and quality in all reporting and analytics.
• Manages analytical projects from recommendation to in-depth situation analysis, project requirements, work-plans, metrics management, database mining and outcomes assessment.
• Acts as a mentor to more junior teammates and constantly seeks opportunities to improve team dynamics.
• Act as team leader for significant on-going corporate initiatives and/or projects.
• Provides SME insight for cross-functional metrics teams including product pricing, margin strategy and sales strategy.
• Identifies and prioritizes areas of opportunity for increasing breadth, depth, scope and integration of member and market data to support increasing complexity of strategic planning as the industry evolves.
• Leads cross-functional workshops to evaluate the use of member information for opportunities for improvement; collaborate with team leaders to develop prioritized action plans to drive improvement and maintain ongoing touch-points to monitor progress.
• Asses effectiveness of marketing campaigns and strategies

Minimum Qualifications:

NOTE: We include multiple levels of classification differentiated by demonstrated knowledge, skills, and the ability to manage increasingly independent and/or complex assignments, broader responsibility, additional decision making, and in some cases, becoming a resource to others. In addition to using this differentiated approach to place new hires, it also provides guideposts for employee development and promotional opportunities.

All Levels:

Level I:

• Bachelor’s degree in marketing, economics, business or healthcare.
• In lieu of degree, 5 years related experience in marketing, economics, business or healthcare analytics.
• Microsoft Office knowledge and experience including proficiency in Excel.
• Basic knowledge and experience in data mining tools such as Cognos and micro-analytical tools such as Power BI or Tableau.
• Excellent interpersonal skills including both written and oral communication.
• Ability to work independently or on a team.
• Ability to interact with internal and external customers and with all levels of management.

Level II (in addition to Level I minimum qualifications):

• Bachelors with 5+ year related experience
• Masters’ degree preferred
• In lieu of degrees 7-10 years related experience in marketing, economics, business or healthcare analytics.
• Advance data mining experience/training.
• Experience working in a matrix environment. Experience working in multidisciplinary project teams and work groups.
• Strong presentation skills.

Level III (in addition to Level II minimum qualifications):

• Masters’ degree with 5+ years related experience.
• In lieu of degree, advance training and/or certification in analytics or analytical tools plus 10+ years’ experience in marketing, economics, business or healthcare analytics.
• Must be willing to complete the company’s management training program.
• Minimum of 2 years’ experience leading or working with multidisciplinary teams.

Physical Requirements:

• Some travel required

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The Lifetime Healthcare Companies aims to attract the best talent from diverse socioeconomic, cultural and experiential backgrounds, to diversify our workforce and best reflect the communities we serve.

Our mission is to foster an environment where diversity and inclusion are explicitly recognized as fundamental parts of our organizational culture. We believe that diversity of thought and background drives innovation which enables us to provide leading-edge healthcare insurance and services. With that mission in mind, we recruit the best candidates from all communities, to diversify and strengthen our workforce.

OUR COMPANY CULTURE:

Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer