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Job Location: Mumbai
Campaign Analytics Manager – Life Insurance
Job Role :
– Drive insight driven customer engagement to deliver business through application of analytics /analytical Martech platforms
– Data mine the business portfolio and arrive a data driven strategy for business objectives
– Design an analytical customer engagement strategy (campaigns) through available analytical platforms
– Achieve campaign business targets through direct-to-customer campaigns & channel campaigns
– Engage with Analytics to form differential strategies basis type of industry & nature of entity
– Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/X-sell initiatives
– Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness
– Meet/exceed business objectives through design of experiments (DOE- s)
– Interact with data scientists for building analytical solutions towards objective of analytical business delivery. Interact with internal and external technology stakeholders for analytical business delivery.
– Strong communication skills for effective interaction with business stakeholders
Job Requirement :
– MBA is desired with flair for business and analytics
– Be a critical thinker with strong problem-solving skills.
– Candidate must have excellent organizational skills, be level-headed, have good interpersonal skills
– Numerical skills – You will need to acquire data and use it to target selected groups, as well as analyses the success or otherwise of campaigns.
– Individuals with competency in data and analytics with strong business drive
– Highly logical individuals with appreciation of emerging analytical and marketing technologies
– Strong communication skills to effective interaction with business stakeholders
– Advanced presentation and write-up skills
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